Let your Vision be Heard

Professional voice artists are in high demand today because businesses are mindful of the significant roles they play in enhancing the image of a brand or company. Companies can utilize audio talent across the board anywhere from messages, and instructions, to marketing videos that require voiceovers.   Before hiring a company to take on the role of voicing your message, make sure you do your diligence on finding a studio that is fully equipped to meet your needs.   What to look for in an audio production company:   Studio Setting- Voice artist’s recordings should be done in a qualified studio setting housing high quality sound recording equipment. This is not a job for amateurs with a microphone; it involves cutting-edge technical skills in order to create a clear sound without any disrupting background noise. Knowledgeable Staff– Speak with the studio director to get a feel its credentials. A good audio production company should have the skillsets to work with you in order to ensure your messages are conveyed accurately. A professional audio production team will align your business needs up with the appropriate voice artist that will capture the mood and feel that you’re looking for in your script.  Professional Voice Talent- Make sure that the studio you are looking into hiring for your next project, houses talented voice artists. Voice talent can be considered a form of acting, and bad “acting” is bad for business. The talent should be able to articulate a pleasant and welcoming voice with impeccable grammar and immaculate enunciation in order to leave a lasting impression on the consumers mind. When shopping online for...

5 Steps in Creating a Successful Marketing Video

It has been said, that “a picture is worth a thousand words.” This might ring true in a lot of scenarios, but what if you want a picture worth a thousand and one words? Text would be an obvious choice, but as we evolve into the digital world we want to be able to convey our message at a faster pace, reaching a larger audience, while maintaining their attention.   How do you get these attention deficit adults to listen? The answer is simple, get with the times! Marketing videos are one of the most effective ways to create brand recognition, deliver your content, and increase your service or product’s conversion rates. Now here is the tricky part, what is the algorithm in creating an effective and affordable marketing video for your website and social media platforms? Follow the 5 simple steps below, and you will be well on your way. Know your audience Who is your audience? What demographic are you targeting? Do they have the money to spend on your products or services? Also think of it in terms of quality vs. quantity, you may create a marketing video that receives over a thousand views but are these viewers the right people that are going to bring in sales?   Build trust When marketing to potential clients, teach them about your business by telling a story about your company. How did your company originate? What new developments have you included in your product and services overtime? What makes your company standout from all the rest? Give your viewers a peek inside your business and let them in...

Mallory in Action

The ADS Group’s Studio 120 captured the heartwarming and inspirational story of Mallory Weggemann a Paralympic Gold Medalist swimmer. Mallory shared journal entries from her diary about her life changing accident that occurred on January 21, 2008. What happened that day changed Mallory’s life forever; she walked into the doctor’s office to receive an epidural injection to help treat back pain and never walked out. Complications with the injection caused her to go paralyzed from the waist down. Over time, Mallory was able to come to terms with her injury and was determined to pursue her passion for swimming again. Mallory states in a recent interview, “I have always loved the sport but when this happened I thought my days of swimming were over and when I realized I could still do it, well I will never forget that moment.” Now in addition to being a Paralympic gold medalist, Mallory is an international speaker. She speaks out to tell her story and propose valuable lessons in leadership, defiance, and survival in the face of remarkable odds.  Mallory broke World Records in swimming for:   Short Course -50m freestyle -100m freestyle -200m freestyle -400m freestyle -50m butterfly -200m freestyle relay Long Course -50m freestyle -100m freestyle -800m freestyle -100m butterfly -50m breaststroke -100m breaststroke -100m backstroke  ...

How to Create a Captivating Marketing Video

 Educate Tell people about your products and services. Give them a reason to go with you over your competitors. Highlight key features and benefits to your product or service as well as everything they will receive after they make the purchase.[kaltura-widget uiconfid=”11958342″ entryid=”1_5x93ozul” width=”400″ height=”333″ /] Answer Questions No one knows your business better than you.  I am sure that there is a sequence of frequently asked questions that members of your staff get asked on a daily basis. Use your marketing video to quickly address these questions, so that when your prospects reach out to you, they are one step closer to making their purchasing decision.[kaltura-widget uiconfid=”11958342″ entryid=”1_o84n37lg” width=”400″ height=”333″ /] Do a product review Highlight a product or service in your niche and do an assessment on the key features and benefits of it.[kaltura-widget uiconfid=”11958342″ entryid=”1_go0xe5zp” width=”400″ height=”333″ /] Grow your list Expand your client base. Reach out to potential prospects and offer them a discount or promotion for joining your mailing list. Or create a “how to” tutorial, or consulting video that will draw them in enough to want to take a closer look into what your company does and how it can meet their personal or business requirements. Incorporate a case study Create a case study in the form of a video regarding a product or service you sold and how it benefited your customer. You can also illustration a scenario where someone did not follow your technique or guidance your company provides, and failed. Lastly, testimonials are always a great tool; it is smart to include positive statements from your most satisfied customers or...

South by Southwest

March is coming up quick, which means that South by Southwest (SXSW) Conferences & Festivals is just around the corner. The ADS Group and CopyCat’s Media are gearing up to hit the road March 6th-16th to venture into a world of original music, independent films, and evolving technologies.     Our objective during our visit to SXSW is to listen and learn. We have the resources to assist people in the film and music industry gain exposure, and grow in their careers. We value the success of our customers as well as their business and understand that there is an abundance of film and musical talent that goes unnoticed. We want to hear what they have to say, in order to learn how we can meet their needs. How can we help? The ADS Group is a CD/DVD manufacturing and distribution company with an in-house video production facility. No project is too big or too small. Our projects range from duplicating 100 CDs to replicating 100,000 CDs. Our Studio 120 has the ability to create small marketing videos to producing full length motion pictures. CopyCat’s Media, a division of The ADS Group, specializes in catering to the needs of independent artists to well-known, famous musicians. The ADS Group gives the term 360° a whole new meaning. If you will be attending SXSW this year please contact us, we are throwing a party that you do not want to miss! Here is a clip of last years party, you will never know who will show up! [youtube http://www.youtube.com/watch?v=jHguP_9FqZY]   Contact: Katie Andrews Marketing Manager 763.449.5595 sales@theadsgroup.com        ...

Closed Captioning for Internet Protocol-It’s the Law!

              New laws have been passed through the EU and FCC mandating that all television programs must include closed captioning and subtitling united with multi-region delivery. Unfortunately there is no way around this; Closed Captioning (CC) and subtitling are customary components of the multi-media delivery development. Studio 120 is capable of supplying a variety of possibilities in transforming your content so that it meets FCC requirements on closed caption and subtitling. Its full captioning services include but are not limited to; •Transcription •Text sync •Exporting & importing media formats    o Broadcast distribution    o Video tape    o Optical disc (DVD and Blu-Ray)    o Streaming Media •Translation The ADS Group’s Studio 120 prides themselves on their accuracy, both in text and timing. They have years of experience with foreign languages, making them a prime resource for translations to any language you can think of. Studio 120 does all of its captioning on site allowing for faster turn times. Accurate management of your subtitles and Closed Captions along with your MXF production files (A file format for the exchange of program material between servers, tape streamers and to digital archives) will make the process less complicated when your content is played on tablets, smartphones, online streaming, VoD or DTT service. Closed Captioning for internet protocol is mandatory! If you are a distributer of online media and need Closed Captioning and subtitling, contact Studio 120 today! 763.449.5595 sales@theadsgroup.com www.studio-120.com  ...