Studio 120 Shapes Up

On April 16, 2013, The ADS Group’s Studio 120 and U-Branded productions went full speed ahead in the creation of 8 fitness trailers. These fitness trailers were filmed at Aria, an old historical theatre located in downtown Minneapolis. The space is generally used for corporate special events, weddings, conferences, social gatherings, and in this case fitness videos. Aria couldn’t have been a more perfect location to shoot, it gave these fitness films another dimension due to its large floor plan, high ceilings, original brick walls, cement floors, and iron cast doors. The cameras rolled as each individual fitness talent displayed unique routines targeting a different area of cardio and strength. Studio 120’s production crew was able to get clear shots of each fitness trainer’s fast pace movements and animated facial expressions with the use of high-tech camera equipment. Two camera units were used in the course of the shoot, camera Unit A which is a 3 broadcast camera that filmed simultaneously throughout the shoot and camera Unit B, an AF100 film styled camera that functions using prime lenses. The full length fitness video production date is yet to be determined, but for now that is a wrap! The ADS Group would like to give a special thanks to Studio 120 and U-Branded Productions on their positive efforts in the directing, filming, production, and editing of these trailers, in addition to the talented fitness...

The ADS Group Gets in Shape

Fly-Over Country to Become Leader in Fitness Video Production Interior at Aria, Minneapolis The ADS Group is a full service media development and distribution company, located in Plymouth, MN. Its audio and video production and CD/DVD manufacturing facilities is under one roof for a seamless delivery of customer content. On April 16, 2013 The ADS Group will partner with U-Branded Productions to produce 8 fitness video trailers. These trailers will highlight a variety of dynamic fitness routines ranging anywhere from yoga to kickboxing. The video talent will be performed by renowned fitness professionals from across the US. The ADS Group’s Studio 120 will assist in the direction and production of these 8 fitness trailers by utilizing its state of the art camera equipment. Filming is set to take place on April 16th at Aria, a popular venue located in the North Loop of Minneapolis. During the duration of filming, two cameras units will be used. Camera Unit A is a 3 broadcast camera that will be filming simultaneously throughout the shoot and camera Unit B, an AF100 film styled camera that operates using prime lenses. In addition the green screen located on stage 108 in The ADS Groups campus will be used for the introduction of each individual fitness trailer. “I have worked in many levels of sports and fitness in broadcast television and I know these will prove Minneapolis is a center for fitness videos.”                                                             –Mitch Waters, Studio 120 Executive Producer...

United Way Campaign Week

The ADS Group is proud to be hosting a campaign week in support of the Greater Twin Cities United Way! We’ve scheduled a week full of contests and events to raise money to fight poverty within our community. Reps at United Way are always available to help companies facilitate such a campaign and they make it very simple to do so. They provide signage and literature, and speak at your kickoff meeting about the impact our dollars make right here in our own neighborhoods. They’ll also provide a helpful list of activities other companies have successfully hosted during their own campaigns, to aid in planning. Our goal is this week is to raise both money and awareness. Small donations add up and there’s no denying the incredible power of teamwork. We’re proud of our people for embracing these events with enthusiasm – and perhaps a tiny bit of competitive spirit. Our department managers are panhandling for change today and we may have to play referee. Rumors of extortion and blackmail are flying. Nobody wants to be the manager with the least amount of funds raised, so perhaps there are threats circulating of withholding departmental services until donations are made. If you’re in the Twin Cities area and interested in hosting a campaign of your own, get in touch with Tim Anderson to find out how you can help! Tim Anderson Greater Twin Cities United Way andersont@unitedwaytwincities.org...

Buh-Bye, BEA

Big ups to the ADS Group sales team – what a show! BEA was three days of nonstop appointments and working the floor with publishers, distributors and other content providers. Everyone at Book Expo has one thing in common – a story to tell. Need a publicist? There were plenty. Need a publisher? Again, many to choose from. Need a mobile application to supplement your publication? That’s us. With The ADS Group, the mediums are myriad. Whether it’s an app, a disc or video on demand, we’re the ones to help you get your story told. Our crew tag-teamed the show while tearing all over Manhattan to meet with clients and vendors. The face time was priceless and the opportunities are exciting. Our feet, however…thats a whole different...

Formula for Hope

Yesterday we had the honor of filming the Greater Minneapolis Crisis Nursery’s Formula for Hope. An annual fundraiser luncheon to benefit the Crisis Nursery, the event included notable speakers and some very moving stories. The Crisis Nursery provides a safe place for parents to leave their children for up to three days while they are tackling family issues. The nursery provides food, shelter, and peace for these children as well as a library of resources for the parents. Last year’s luncheon raised over $400,000 and with the 850 attendees this year, we can only hope to shatter that number. The nursery offers critical social services for families on the brink of disaster and provides them tools to build stronger, healthier family relationships in the future. This is an initiative we can’t afford not to support as a community. Please check out their website for more information about the needed services they provide to keep our children safe, and give generously of your money and your...

Wifflin' for Wishes

Whose heart doesn’t melt when hearing stories of the work that the Make-A-Wish Foundation does? Terminal illness is always sad, but in the case of children it’s even more tragic. HRL Twin Cities is hosting their 8th annual Wifflin’ for Wishes, a  wiffleball tournament to benefit the Make-A-Wish Foundation of Minnesota – a charity that grants an ill child’s wish to go somewhere special, to do something spectacular or to have something they covet.Every 27 hours, a Make-A-Wish wish is granted right here in Minnesota. Help us help HRL Twin Cities make this the best Wifflin’ for Wishes tournament yet! Since 2005, HRL has raised nearly $25,000 for Make-A-Wish. Join us on June 9th and let’s drive that number outta the park. The cost to register a team is only $100 and 100% of all proceeds from the tourney go to support our local Make-A-Wish chapter. CLICK FOR MORE...