Buh-Bye, BEA

Big ups to the ADS Group sales team – what a show! BEA was three days of nonstop appointments and working the floor with publishers, distributors and other content providers. Everyone at Book Expo has one thing in common – a story to tell. Need a publicist? There were plenty. Need a publisher? Again, many to choose from. Need a mobile application to supplement your publication? That’s us. With The ADS Group, the mediums are myriad. Whether it’s an app, a disc or video on demand, we’re the ones to help you get your story told. Our crew tag-teamed the show while tearing all over Manhattan to meet with clients and vendors. The face time was priceless and the opportunities are exciting. Our feet, however…thats a whole different...

OMG, BEA!

The doors were flung open and the librarian-style smack-down has commenced. At the Javits Center in New York City, books are the bomb this week. We’re excited to be exhibiting again here at Book Expo of America (BEA) – a great chance to visit clients and make new connections. Mike and Mitch are raring to go, though the line for their autographs doesn’t seem to be as long as Kristi Yamaguchi’s. That’s probably just because nobody has seen Mike on figure skates lately. Our booth is nestled snugly among current clients and new friends and the traffic has been steady and enthusiastic. The excitement is palpable as everyone converges here with a shared love – the love of words. There are plenty of booths at BEA if you want a physical publication, but we are the ones to talk to for mobile apps and video on demand – and people are hungry for both. If you can’t make it, we’ll keep you apprised of highlights – but if you’re here in New York, stop by our booth, #4228, for an interactive demo…or for Mike’s...

PBC 2012 in NYC

The ADS Group has taken a bite out of the Big Apple and we’re here to report that it was delicious! On March 19thand 20th, we exhibited at the Publishing Business Conference, located in the beautiful Marriott Marquis. The City that Never Sleeps doesn’t disappoint when it comes to meeting up with old business partners and forging new relationships. The PBC is a wonderful opportunity to meet with the buyers of the publishing industry and learn the latest in print technology and marketing. Smaller than the upcoming Book Expo of America (BEA), the PBC show afforded the chance to chat with folks in a more intimate environment as they look for new ways to produce and promote their products in this constantly evolving industry. Sales reps John St. Martin, Al Simmons, Tom Hinton, Tracy ReiderBower and COO Connie Comeau took turns manning the booth so others could schedule meetings with some of the clients we have in the NYC area. Traffic held steady and we came back from New York with a fistful of new contacts interested in ADS On Demand and app creation and distribution. Next up on the trade show circuit, The ADS Group will be exhibiting at BEA in June. We can’t wait to see you in New...

Keep us Weird

The slogan here is Keep Austin Weird, so what better place for SXSW? The whole town is packed full of creatives and those who market toward and service them. Musicians, film makers, comedians – people travel here to further those dreams and it’s wholly evident on the streets of Austin. Young kids with purple hair. Grizzled sound guys who’ve been on the road for decades and seen it all. Hipsters, salesmen and young entrepreneurs. Without this diversity, SXSW wouldn’t be as enormous or attractive as it is. Maybe it’s why we’re having such a great time -we’ve got a pretty diverse crew in town, too. Justin & Ed just doin’ their thing Mitch is a seasoned veteran of the television world, and we lost him somewhere in the Interactive Festival. There are so many contacts he may never surface. Justin and Ed have backgrounds in music – they used to comprise together half of a band, now they form part of the COPYCATS sales team.. They’re tearing up the trade show booth by day, meeting with current clients and looking for new ones, and they’re tearing up the town by night. One of many clients we’ve met up with at SXSW After a late night with clients Bridge Nine Records, Blood & Ink Records and 6131 Records, Justin still looked raring to go when the show opened again this morning. It may be possible to hook him up to an IV and serve Five Hour Energy drinks on tap. Jac and The Union Suits are pounding the pavement and driving traffic to both our booth and Saturday’s music showcase....

Everything IS Bigger in Texas

…and when they say festival, they mean it. SXSW Music officially opened today and it did so with a bang. We’re only 48 hours in and we’ve seen a little bit of everything. We’ve seen clients, vendors and friends. We’ve seen Ghostland at the Belmont. We’ve seen tradeshow displays in every shape and form – seriously. Who knew Angie’s leg would make an appearance? We were there to cheer on our very own Jac and his band, The Union Suits, for their maiden SXSW performance. But the craziest thing we’ve seen of all just might be Mitch and Justin before their morning coffee. In all seriousness, though, the trade show is going swimmingly. Traffic is heavy, interest is high, and the energy is electric. We’re making new friends and contacts everywhere we turn and can’t wait for more. Bring it on, Austin – we’re ready for...

And SXSW Begins…

The sun is shining in Texas as the 2012 SXSW trade show kicked off! Doors opened at 11 and the energy was palpable as the crowds of creatives rushed in. Justin and Mitch were ready with smiles and samples and have been busy talking up the COPYCATS name. The music festival doesn’t even begin until tomorrow, but we’re already kicking booth and taking names. With film screenings and music showcases everywhere we turn, the toughest thing is figuring out how to be everywhere – at once. Stay tuned throughout the week as we keep you up to date on what’s happening in Austin – at the show and on the streets. Until later,...