by | Feb 27, 2012 | Apps, Business to Business, CDs, DVDs, Marketing, On Demand, Press, Streaming, The ADS Group, Tradeshows |
We get around. If you can’t meet us in Austin for SXSW, how about if we see you in Times Square? We’ll be in NYC for the Publishing Business Conference on March 19th & 20th. Join us at the New York Marriott Marquis to learn about digital content and its applications in the publishing world. Need an eBook? Want a mobile application? Looking to add a streaming platform to your services menu? Stop by our booth – #507 – to find out how we can help! ON A DISC ONLINE ON DEMAND YOUR MESSAGE, DELIVERED ON A...
by | Feb 21, 2012 | Bobby Z, Business to Business, COPYCATS Media, Film Makers, Marketing, Musicians, Networking, Press, The ADS Group, Tradeshows |
The speakers!The films!The bands! They say everything’s bigger in Texas, and that includes the festivals. Visit COPYCATS Media, a division of The ADS Group, in Austin at the official SXSW tradeshow. We’ll be exhibiting from Monday, March 12th – Thursday, March 15th. Stop by Booth #543 and enter to win a 1000-unit retail-ready CD package. We’ll be exhibiting from Monday, March 12th – Thursday, March 15th. To cap off the amazing week we’re already expecting, COPYCATS is hosting a live music showcase at the Thirsty Nickel on Saturday, March 17th. Stop by for a beer and stay for the bands! We’ll see YOU in...
by | Jan 12, 2012 | COPYCATS Media, Fun Facts, Marketing, Musicians, Tradeshows |
Well, winter has finally arrived in Minnesota today so our sales reps are clamoring to head for the beach. If you’re in the Orlando area, stop by and say hi to Ed Bonach, who will be exhibiting at the Posi Music Festival this weekend. Ed swears he’ll be meeting clients and working our booth, but a quick review of the emPower website reveals why he’s really going. emPower is a community of musicians, authors and speakers committed to using their gifts to promote positive change in the world…and all this? While they are wearing their pajamas! On Friday night, the emPower Festival will host its annual Pajama Jam concert series – so saddle up in your footie pajamas, grab your blankie and come on out for some great music and great folks. One quick request, though – don’t report back on what kind of jammies Ed wears. We’d really rather not...
by | Sep 19, 2011 | Business to Business, Direct to Consumer, ERA 2011, Infomercials, Studio 120, The ADS Group, Tradeshows |
With a short-form DRTV slot, you’ve got a very brief window of time to make an impact – often only thirty seconds. One one thousand… Two one thousand… Three one thousand… Four one thousand… Five one thousand… Without belaboring the point, thirty seconds is more time than you may realize – at ERA D2C, exhibitors were lucky to have five seconds to make their initial mark. As one weary attendee said to Mitch Waters, “So what do you guys do? Give it to me in 25 words or less.” His answer? We do everything. Short and sweet, isn’t it? And we do! From script-to-screen video production, disc manufacturing and asset management, The ADS Group is ready to partner with you on your next short – or long – form message. ERA D2C 2011 was a spectacular place for us to voice our message. According to Electronic Retailer, the official publication of the Electronic Retailing Association, almost 116 million U.S. homes have at least one TV. Add to that the nearly 160 million people who watch video content online using a computer or mobile device, and you can see the vast potential of the direct to consumer market. Last week we made note that the fitness services and products had a stronghold at the show, so it’s no surprise that Electronic Retailer’s July 2011 list of the top 25 long form products sold on TV backs this up – 12 of the top 25 sellers are advertised as health or fitness products. New to this year’s show was the D2C Learning Lounge. In a world of faster, faster, fastest the ERA recognized that mini-seminars were the...
by | Sep 15, 2011 | Business to Business, Direct to Consumer, ERA 2011, Infomercials, Studio 120, The ADS Group, Tradeshows |
It’s clear that the focus is on fitness – even at ERA D2C. Booths for health and weight-loss supplements abound, but if pills aren’t your thing, it’s good to know you can slip into the Lipo Dress. Fitness equipment is a popular product for direct to consumer marketing, as evidenced by the self-boxing gear, the Perfect Push-Up and the…well, we didn’t catch what product this booth was marketing. ListenUp Espanol, a Spanish language call-center firm, had crazy traffic at their booth. No breath mints or coozies here – they hired midgets and set up a photo booth. The gentleman manning the booth pointed out that in this economy, even incremental increases in revenue are reason to celebrate – which, apparently, was how they justified their decision. If profits rise as they hope, they plan to hire giants next year. Call center applications, payment services and media buying were the prominent services promoted at ERA. For all its behemoth reputation, the Google booth appeared slow. This poor gentlemen could barely be bothered to stay awake. Perhaps they too could have benefited from a bit of midget frivolity. Other booths offer patent services to inventors who are certain they’ve come up with the newest pet rock. This cheery man was very excited to demonstrate his camera umbrella, and admittedly it worked. There was no rain damage to his equipment…inside the ballroom. But it hasn’t all been midgets and models. Meetings and messages have been our focus. Meeting with our existing clients and looking for new opportunities. Our message has been clear – ADS On Demand is the future. With a full suite of...
by | Sep 15, 2011 | Business to Business, Direct to Consumer, ERA 2011, Studio 120, The ADS Group, Tradeshows |
An intimate show, ERA is hosted in two ballrooms – one side devoted to products and the other to service providers. In speaking with folks who are seasoned ERA veterans, the most noticeable shifts have been the surge of payment processing service providers and specialized law advisors. Google is new on the ERA scene, and their booth is focused on selling television ad space. The products run the gamut – Wuggles, Ahh Bras, cooler trees and off-brand Spanx – but the focus is definitely on fitness products; great news for us as its a market we’re very focused on currently. Foot traffic started out slow, but built to a moderate pace that still allowed for taking the time to really chat with our visitors. Meetings went off without a hitch and we had a huge client stop by just to say how happy they are with The ADS Group. Now it’s back to the floor for more ERA action. Stay tuned for more...
