Idea World Fitness 2014

Idea World Fitness 2014

Visit our booth #639       About Studio 120 Studio 120 is a multimedia production company located in Minneapolis, MN. They have executed several successful, innovative fitness videos for their clients at an affordable rate. In fact, most of Studio 120’s  clients do not live locally; they have found they receive the same quality videos for a lower cost then what is offered to them in cities like Los Angeles and New York. Studio 120 has connections with a wide range of venues around the Twin Cities for their clients to choose from. Studio’s team works closely with their clients to bring their visions to life. [vimeo 71115461 w=500 h=281] STUDIO 120 from Studio 120 on Vimeo. Services: Video Production    Download Solutions Interactive Apps      Closed Captioning Audio Production    Subtitling DVD Authoring        CD/DVD Duplication Fulfillment                Distribution Interested in creating your own fitness video? Contact Studio 120 today! 763.449.5595 Sales@studio-120.com www.studio120.com Case Studies Meet Kershel Kershel is the creator of Kerboomka. KerBoomKa originated through trial and error when Kershel was living in Florida at the time teaching fitness classes at a local gym. Through his classes, his passion for dance began to become prevalent in his fitness routines. Overtime, he successfully constructed a dance cardio class that is designed to transform clients’ workout experience and the way they think about fitness. Kerboomka stimulates mind and body with moves that are taught in three sections and in counts of 8. The steps are repeated so they can be remembered easily. The music played over the duration of the course, picks up speed to encourage participants to work harder and faster, ultimately burning more...

5 Steps in Creating a Fitness Video

[kaltura-widget uiconfid=”11958342″ entryid=”1_nepdniog” width=”400″ height=”333″ /] The holiday season is right around the corner followed by the New Year! The New Year demands for new resolutions. Most people realize that after the parade of holiday feasts, their pants fit a little more snug than what they remembered, which generally leads them to opt for the weight loss challenge. Fitness videos are a useful tool in shedding those extra pounds, and tend to be big sellers right after the holidays. If you are a fitness expert who would like to create a successful selling fitness video, follow these five simple steps: 1.  Understand your audience-Before you even begin to create your video, figure out who your audience is, and how you can help them achieve their goals. Are you targeting stay at home moms that don’t have time to go to the gym? Avid runners who want to develop new core strength methods to improve their running? Men who want to have toned and defined abs?  Once you have determined your target audience, you are ready for step 2. 2.  Stand out from the rest-There is competition in terms of fitness videos, but everyone has something unique to bring to the table. Discover what that is and use it as your platform. Maybe you developed an innovative, effective fitness routine that no one has heard of. Or you have a natural sense of humor that keeps your viewers laughing throughout your entire fitness routine. Find out what that is and use it to your advantage. 3.   Choose a venue that accents your routine-A lot of fitness video productions are shot...

5 steps on how to make it in the world of fitness

  Know how to write. It is very important to get your name out there and on the web, this can be accomplished by marketing yourself and generating a following. Lucky for you, more and more people are expressing interest in healthy eating and lifestyle. It is important to share nutrition facts, tips on how to get rid of those unwanted love handles, how to look good naked, etc. Communication is key, so if you haven’t already, its time to jump on the social media bandwagon and start typing! Be inspiring. People want to be inspired, and telling clients to drop and give you 50, just doesn’t cut it anymore. As a fitness and healthy lifestyle coach you need to stand for something and use your creativity to express it to your clients. If you can get them to see the bigger picture, they will be on the right track in accomplishing their goals and you will have successfully shared your passion with others while making a difference in their lives. Deliver results. In order to keep your client coming back, you need to keep them engaged by doing assessments, design customized programs, and care about your client’s success. This will help motivate your client by being able to see their progress and make them want to come back for more. Be Unique. What do you have to offer that differentiates you from other fitness coaches in the industry? Have you designed a new workout program? Is it your personality? Have you invented a new product? Find out what this is and use it to become a leader in your craft. Create...

Minnesota for Fitness Video Production?

Yes, of course! Minnesota is often times underestimated on its ability to produce high quality videos. When most people think of films or movies, the Midwest is automatically eliminated from the equation and New York and LA is the first thing that comes to mind. What people don’t factor in is the Midwest is prime real-estate for video production. We get all four-seasons (a lot of snow), everything in and around the Twin Cities are about a 30 minute drive, and if a venue is necessary for a video shoot, the cost is less than half of what people would pay to shoot in New York and LA.   The ADS Group is a full service media development and distribution company. Our audio and video production and CD/DVD duplication facilities is under one roof for a seamless delivery of our clients’ content. We currently launched a campaign titled “Are You a Fitness Star?” We had fitness professionals from all over the US submit video links telling us why they think they have what it takes to be the next big fitness star. The winner of the contest receives: 1 round-trip ticket to Minneapolis, MN Transportation 2 night hotel stay 1 ½ day video shoot 1000 replicated and packaged DVD’s   This campaign serves a multitude of purposes; these fortitudes include but are not limited to: It is a proven fact that, Minnesota is capable of producing high quality videos and film. It cost less for fitness professionals to fly to the Midwest to shoot a film then have it shot in LA or New York. We hope to give a...

A Quick Stretch to Success

The ADS Groups Studio 120 and U-Branded Productions is at it again, but this time targeting different areas of strength with Pilates, a popular workout that seeks to develop controlled movement from a strong core accomplished by a range of devices used to guide and train the body. Our client Jodi Sussner, Director of Personal Training and Programming for Snap Fitness around the Twin Cities area, came to The ADS Group for the production, editing, replication, and streaming of her Pilates fitness video. Studio 120 got to work immediately, searching for the perfect venue that would be a suitable fit for Jodi’s video. They were on a roll when they came across Profile Event Center, located in Minneapolis off of University Avenue. This location created a relaxing and therapeutic environment in the filming of Jodi’s Pilates video due to the flowing white fabric backdrop and the adjustable mood lighting. Action! Jodi demonstrated several types of body conditioning methods that helps to build flexibility, muscle strength, and endurance in the legs, abdominals, arms, hips, and back. The workout does not just happen on screen, it happens off screen as well. The level of movement that takes place while filming requires a variation of camera equipment. In Jodi’s shoot, Studio 120 and U-Branded used the new Black Magic Hyper Deck Recorder; the 4:2:2 color sampling recorded in Pro Res, which looked fantastic! They also used a Libec Jib and Libec Dolly with the track rail system to add camera motion to each exercise move. That’s a wrap! Another successful day with the direction and filming of Lyssa and Terry from U-Branded who...