5 Steps in Creating a Successful Marketing Video

It has been said, that “a picture is worth a thousand words.” This might ring true in a lot of scenarios, but what if you want a picture worth a thousand and one words? Text would be an obvious choice, but as we evolve into the digital world we want to be able to convey our message at a faster pace, reaching a larger audience, while maintaining their attention.


How do you get these attention deficit adults to listen?

The answer is simple, get with the times! Marketing videos are one of the most effective ways to create brand recognition, deliver your content, and increase your service or product’s conversion rates. Now here is the tricky part, what is the algorithm in creating an effective and affordable marketing video for your website and social media platforms? Follow the 5 simple steps below, and you will be well on your way.

Know your audience

Who is your audience? What demographic are you targeting? Do they have the money to spend on your products or services? Also think of it in terms of quality vs. quantity, you may create a marketing video that receives over a thousand views but are these viewers the right people that are going to bring in sales?


Build trust

When marketing to potential clients, teach them about your business by telling a story about your company. How did your company originate? What new developments have you included in your product and services overtime? What makes your company standout from all the rest? Give your viewers a peek inside your business and let them in on a few of your business secrets on how you organize your business, and what structure you use to get things done.



Tell people about your products and services. Give them a reason to go with you over your competitors. Highlight key features and benefits to your products or services. Sell them on how their purchase made with your company will solve their problems.

Answer Questions

No one knows your business better than you.  I am sure that there is a sequence of frequently asked questions that members of your staff get asked on a daily basis. Use your marketing video to quickly address these questions, so that when shoppers reach out to you, they are one step closer to making their purchasing decision. 


Once you have created the content for you video, it is time to bring it to life. Make sure that your video captures the attention of your audience, looks professional, clearly delivers your message, and stays true to your branding strategies, i.e. include your logo, taglines and incorporate the color schemes used on your other marketing materials.
Audio is also imperative when creating a marketing video. Hiring good voice talent is advantageous because Recording a message or instruction is not the same as speaking casually or even formally. It involves prodigious language skills, good understanding of grammar, impeccable enunciation and the ability to read words and phrases clearly and without stumbling. In other words, it requires training and practice. You also need to have a pleasant voice that the listeners can understand. An expert voice talent has all of these qualities.

Marketing videos are a very powerful and tactful tool when trying to reach and relate to your target audience. If done well, it can have a large impact on the success of your business. If you are interested in learning more on how to create a successful marketing video or if you would like help with video/audio production, editing, and scripting please contact Studio 120 today.

Marketing Video Demo
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Aikens Lake – The Aikens Experience from Studio 120 on Vimeo.

Audio Demo

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Studio 120 Audio Production from Studio 120 on Vimeo.

Katie Andrews