5 Steps in Creating a Successful Marketing Video

It has been said, that “a picture is worth a thousand words.” This might ring true in a lot of scenarios, but what if you want a picture worth a thousand and one words? Text would be an obvious choice, but as we evolve into the digital world we want to be able to convey our message at a faster pace, reaching a larger audience, while maintaining their attention.   How do you get these attention deficit adults to listen? The answer is simple, get with the times! Marketing videos are one of the most effective ways to create brand recognition, deliver your content, and increase your service or product’s conversion rates. Now here is the tricky part, what is the algorithm in creating an effective and affordable marketing video for your website and social media platforms? Follow the 5 simple steps below, and you will be well on your way. Know your audience Who is your audience? What demographic are you targeting? Do they have the money to spend on your products or services? Also think of it in terms of quality vs. quantity, you may create a marketing video that receives over a thousand views but are these viewers the right people that are going to bring in sales?   Build trust When marketing to potential clients, teach them about your business by telling a story about your company. How did your company originate? What new developments have you included in your product and services overtime? What makes your company standout from all the rest? Give your viewers a peek inside your business and let them in...

How Much does CD Duplication Cost?

As a consumer what is the first question you want to know when making a purchasing decision? How much does it cost, right? That seems easy enough: you already know what you want, how you want it, and how much you are willing to pay, so all that is left is out of pocket cost. Here is where the frustrating part comes in; jumping through hoops in order to get from point A to point B, and getting to point B generally requires an action, such as: Contact us now! Learn more! Get a quote now!  This process is not uncommon when it comes to CD Duplication and Replication. The reason for this is we like to assess your needs in order to find the best possible pricing solution when helping you reach your purchasing decision. The thing that sets The ADS Group aside from its competitors is our great customer service and their fast response times, as well as our customization options. No project is too big or too small; we have the resources to execute your vision at an affordable rate. With that said, we can get you in the ballpark on what a generic order might cost you. The following pricing are blended national average rates across several replicators. Estimated pricing for a 1000 piece CD order:  Bulk CDs at 39ȼ a piece CDs in Jackets starting at 65ȼ a piece CDs in Jewel Cases starting at 80ȼ a piece CDs in DigiPaks starting at 95ȼ a piece I hope this helps give you an idea on how to get started on your next CD replication...

American Red Cross

The members of the American Red Cross gathered together today at The ADS Group’s Studio 120 to shoot a video as an effort to advocate the importance of the organization. Also in attendance was Dan Mannon, to share his inspirational and heroic story.   17-year-old Dan Mannon, went into cardiac arrest during a snowboarding trip on December, 28 at Afton Alps. Shane Linehan a former Washington County sheriff’s deputy jumped to his assistance. If it wasn’t for Linehan’s quick thinking, and training in CPR, Dan Mannon may not have been here today to tell his story.   “I’m very grateful for Shane, because if it wasn’t for him I wouldn’t be here right now. And thankful for Joe for having the AED, because that really saved me,” Mannon said. Mannon, has recently undergone CPR training himself for you never know when one basic training course can turn into a lifesaving act. If you would like to contribute an act of kindness to the American Red Cross, please visit...

South by Southwest

March is coming up quick, which means that South by Southwest (SXSW) Conferences & Festivals is just around the corner. The ADS Group and CopyCat’s Media are gearing up to hit the road March 6th-16th to venture into a world of original music, independent films, and evolving technologies.     Our objective during our visit to SXSW is to listen and learn. We have the resources to assist people in the film and music industry gain exposure, and grow in their careers. We value the success of our customers as well as their business and understand that there is an abundance of film and musical talent that goes unnoticed. We want to hear what they have to say, in order to learn how we can meet their needs. How can we help? The ADS Group is a CD/DVD manufacturing and distribution company with an in-house video production facility. No project is too big or too small. Our projects range from duplicating 100 CDs to replicating 100,000 CDs. Our Studio 120 has the ability to create small marketing videos to producing full length motion pictures. CopyCat’s Media, a division of The ADS Group, specializes in catering to the needs of independent artists to well-known, famous musicians. The ADS Group gives the term 360° a whole new meaning. If you will be attending SXSW this year please contact us, we are throwing a party that you do not want to miss! Here is a clip of last years party, you will never know who will show up! [youtube http://www.youtube.com/watch?v=jHguP_9FqZY]   Contact: Katie Andrews Marketing Manager 763.449.5595 sales@theadsgroup.com        ...

Congratulations to the winner of the Samsung Blu-Ray Player!

Brittanie Johnson!           The ADS Group is a full service media development and distribution company. Our audio and video production and CD/DVD manufacturing facilities are under one roof for a seamless delivery of your content. Click Here to learn more For more information on The ADS Group services or to request a quote, please contact us: 763.449.5595 sales@theadsgroup.com www.theadsgroup.com    ...

Repeal B2B Taxes

   The 2013 Legislators in Minnesota approved numerous changes in tax laws that will have a large impact on businesses. Among the new costs fronting Minnesota businesses is the protracted sales tax on business-to business services. Companies will now have to pay 6.875% state sales tax, in addition to any local sales tax, on three substantial categories; equipment repair, purchases of telecommunication equipment, and commercial warehousing services. The United for Jobs Coalition, led by Minnesota Chambers of Commerce are working against this asking the legislative leaders to repeal more than $300 million in new business taxes. In the initial stages of the process they defeated Governor Dayton’s sales tax on B2B transactions, but the final budget passed on the three tax categories listed above. s printing industry have stepped in as well. In an effort to convince MN legislators to repeal the recently implemented business to business taxes, PIM members and The ADS Group/Studio 120, have produced a five-minute video. The video features industry leaders voicing their apprehensions relative to how the recently executed business taxes have affected their businesses and plans for development.       It is important to be aware of these tax increases for it may affect your company as well. If you would like to be a part of the coalition in working to defeat these taxes, contact our lawmakers and ask them to make this a No. 1 priority during the first week of the 2014 Legislative Session, beginning Feb. 25. For additional ways to support this initiative, contact Jennifer Byers at the Minnesota Chamber of Commerce, 651.292.4673 or jbyers@mnchamber.com. [kaltura-widget uiconfid=”11958342″ entryid=”1_lth6r7nx”...