by | Sep 15, 2011 | Business to Business, Direct to Consumer, ERA 2011, Infomercials, Studio 120, The ADS Group, Tradeshows |
It’s clear that the focus is on fitness – even at ERA D2C. Booths for health and weight-loss supplements abound, but if pills aren’t your thing, it’s good to know you can slip into the Lipo Dress. Fitness equipment is a popular product for direct to consumer marketing, as evidenced by the self-boxing gear, the Perfect Push-Up and the…well, we didn’t catch what product this booth was marketing. ListenUp Espanol, a Spanish language call-center firm, had crazy traffic at their booth. No breath mints or coozies here – they hired midgets and set up a photo booth. The gentleman manning the booth pointed out that in this economy, even incremental increases in revenue are reason to celebrate – which, apparently, was how they justified their decision. If profits rise as they hope, they plan to hire giants next year. Call center applications, payment services and media buying were the prominent services promoted at ERA. For all its behemoth reputation, the Google booth appeared slow. This poor gentlemen could barely be bothered to stay awake. Perhaps they too could have benefited from a bit of midget frivolity. Other booths offer patent services to inventors who are certain they’ve come up with the newest pet rock. This cheery man was very excited to demonstrate his camera umbrella, and admittedly it worked. There was no rain damage to his equipment…inside the ballroom. But it hasn’t all been midgets and models. Meetings and messages have been our focus. Meeting with our existing clients and looking for new opportunities. Our message has been clear – ADS On Demand is the future. With a full suite of...
by | Sep 15, 2011 | Business to Business, Direct to Consumer, ERA 2011, Studio 120, The ADS Group, Tradeshows |
An intimate show, ERA is hosted in two ballrooms – one side devoted to products and the other to service providers. In speaking with folks who are seasoned ERA veterans, the most noticeable shifts have been the surge of payment processing service providers and specialized law advisors. Google is new on the ERA scene, and their booth is focused on selling television ad space. The products run the gamut – Wuggles, Ahh Bras, cooler trees and off-brand Spanx – but the focus is definitely on fitness products; great news for us as its a market we’re very focused on currently. Foot traffic started out slow, but built to a moderate pace that still allowed for taking the time to really chat with our visitors. Meetings went off without a hitch and we had a huge client stop by just to say how happy they are with The ADS Group. Now it’s back to the floor for more ERA action. Stay tuned for more...
by | Sep 12, 2011 | Business to Business, Direct to Consumer, ERA 2011, Infomercials, Studio 120, The ADS Group, Tradeshows |
It’s been said that WHAT HAPPENS IN VEGAS STAYS IN VEGAS, but we’re placing a bet that you’ll be in touch. We’ll be at ERA D2C September 14th and 15th at the Wynn in Las Vegas. Stop by our BOOTH #1230 to learn about how we can partner with you to produce your next direct-to-consumer message. Together with our very own Studio 120, The ADS Group is a turnkey solution for your direct marketing efforts. Talk to us about developing your video. We offer script to screen production, DVD manufacturing and asset management services. Let us work with you to create an online marketplace to monetize your video content. Come visit us in Vegas to learn more, and to enter for your chance to win $100 in casino chips! The ADS Group – The Best Bet You’ll...
