Minnesota for Fitness Video Production?

Yes, of course! Minnesota is often times underestimated on its ability to produce high quality videos. When most people think of films or movies, the Midwest is automatically eliminated from the equation and New York and LA is the first thing that comes to mind. What people don’t factor in is the Midwest is prime real-estate for video production. We get all four-seasons (a lot of snow), everything in and around the Twin Cities are about a 30 minute drive, and if a venue is necessary for a video shoot, the cost is less than half of what people would pay to shoot in New York and LA.   The ADS Group is a full service media development and distribution company. Our audio and video production and CD/DVD duplication facilities is under one roof for a seamless delivery of our clients’ content. We currently launched a campaign titled “Are You a Fitness Star?” We had fitness professionals from all over the US submit video links telling us why they think they have what it takes to be the next big fitness star. The winner of the contest receives: 1 round-trip ticket to Minneapolis, MN Transportation 2 night hotel stay 1 ½ day video shoot 1000 replicated and packaged DVD’s   This campaign serves a multitude of purposes; these fortitudes include but are not limited to: It is a proven fact that, Minnesota is capable of producing high quality videos and film. It cost less for fitness professionals to fly to the Midwest to shoot a film then have it shot in LA or New York. We hope to give a...

A Quick Stretch to Success

The ADS Groups Studio 120 and U-Branded Productions is at it again, but this time targeting different areas of strength with Pilates, a popular workout that seeks to develop controlled movement from a strong core accomplished by a range of devices used to guide and train the body. Our client Jodi Sussner, Director of Personal Training and Programming for Snap Fitness around the Twin Cities area, came to The ADS Group for the production, editing, replication, and streaming of her Pilates fitness video. Studio 120 got to work immediately, searching for the perfect venue that would be a suitable fit for Jodi’s video. They were on a roll when they came across Profile Event Center, located in Minneapolis off of University Avenue. This location created a relaxing and therapeutic environment in the filming of Jodi’s Pilates video due to the flowing white fabric backdrop and the adjustable mood lighting. Action! Jodi demonstrated several types of body conditioning methods that helps to build flexibility, muscle strength, and endurance in the legs, abdominals, arms, hips, and back. The workout does not just happen on screen, it happens off screen as well. The level of movement that takes place while filming requires a variation of camera equipment. In Jodi’s shoot, Studio 120 and U-Branded used the new Black Magic Hyper Deck Recorder; the 4:2:2 color sampling recorded in Pro Res, which looked fantastic! They also used a Libec Jib and Libec Dolly with the track rail system to add camera motion to each exercise move. That’s a wrap! Another successful day with the direction and filming of Lyssa and Terry from U-Branded who...

Booking it to BEA

Nothing is as simple and gratifying as purchasing a new book. The cover of a new book is always smooth and shiny; the pages lay flat and crisp. The chemical makeup of a book releases a mild odor of paper, ink, and glue as the pages flip from one to the next. The rewarding action of turning the page reveals a new sequence of words drawing its reader closer to the climax. Once the end is reached, the book can be neatly displayed on a bookshelf and referenced in future discussions. Times have changed in the book industry over the last decade due to advancements in technology. Authors and readers are no longer restricted to bookstores and libraries, instead they can choose from multiple facets of electronic devices as well as a variety of different media outlets. Even though the physical element of turning the page may be gratifying and familiar, the convenience of simply clicking a button for instant access to unlimited resources online may turn reading a bound book into an old habit. If you are an avid reader, writer, editor, or publisher, Book Expo America, located at the Javits Center in New York City is the place to be, come May 30th-June 1st. Exhibitors at BEA will be introducing a variety of new products and services on  how writers can effectively reach their readers with the use of different mediums. In addition this special event allows readers to come face to face with up–and–coming, bestseller, and, fan favorite, authors. The ADS Group will also be attending BEA to meet with new and existing clients, in addition...

The ADS Group Gets in Shape

Fly-Over Country to Become Leader in Fitness Video Production Interior at Aria, Minneapolis The ADS Group is a full service media development and distribution company, located in Plymouth, MN. Its audio and video production and CD/DVD manufacturing facilities is under one roof for a seamless delivery of customer content. On April 16, 2013 The ADS Group will partner with U-Branded Productions to produce 8 fitness video trailers. These trailers will highlight a variety of dynamic fitness routines ranging anywhere from yoga to kickboxing. The video talent will be performed by renowned fitness professionals from across the US. The ADS Group’s Studio 120 will assist in the direction and production of these 8 fitness trailers by utilizing its state of the art camera equipment. Filming is set to take place on April 16th at Aria, a popular venue located in the North Loop of Minneapolis. During the duration of filming, two cameras units will be used. Camera Unit A is a 3 broadcast camera that will be filming simultaneously throughout the shoot and camera Unit B, an AF100 film styled camera that operates using prime lenses. In addition the green screen located on stage 108 in The ADS Groups campus will be used for the introduction of each individual fitness trailer. “I have worked in many levels of sports and fitness in broadcast television and I know these will prove Minneapolis is a center for fitness videos.”                                                             –Mitch Waters, Studio 120 Executive Producer...

CenterPoint Telly

We’re proud to announce that CenterPoint Energy has received a Telly Award for their recent video about how to conserve energy in your home in order to save money and help preserve our environment. The Telly Awards are highly coveted and competitive and Save Money, Save Energywas selected from over 11,000 submissions nationwide. CenterPoint was looking for a way to communicate effectively with their clients and video proved to be the answer. Using rich visuals and simple suggestions, the video Save Energy, Save Money offers easy energy-saving tips as well as outlining the financial impact each small change makes over time. Studio 120, our full service audio and visual production division, produced this video for CenterPoint and we couldn’t be more pleased at its success. Your message, our medium. Whether you need a fundraising or an identity video, a documentary or a theatrical production, Studio 120 can help you put your best face forward. From scripting and casting to filming and postproduction, we work with you every step of the way to ensure your message is captured professionally and authentically. Congratulations to CenterPoint Energy on their efforts to conserve our natural resources! [youtube...

OMG, BEA!

The doors were flung open and the librarian-style smack-down has commenced. At the Javits Center in New York City, books are the bomb this week. We’re excited to be exhibiting again here at Book Expo of America (BEA) – a great chance to visit clients and make new connections. Mike and Mitch are raring to go, though the line for their autographs doesn’t seem to be as long as Kristi Yamaguchi’s. That’s probably just because nobody has seen Mike on figure skates lately. Our booth is nestled snugly among current clients and new friends and the traffic has been steady and enthusiastic. The excitement is palpable as everyone converges here with a shared love – the love of words. There are plenty of booths at BEA if you want a physical publication, but we are the ones to talk to for mobile apps and video on demand – and people are hungry for both. If you can’t make it, we’ll keep you apprised of highlights – but if you’re here in New York, stop by our booth, #4228, for an interactive demo…or for Mike’s...