How to Create a Captivating Marketing Video

 Educate Tell people about your products and services. Give them a reason to go with you over your competitors. Highlight key features and benefits to your product or service as well as everything they will receive after they make the purchase.[kaltura-widget uiconfid=”11958342″ entryid=”1_5x93ozul” width=”400″ height=”333″ /] Answer Questions No one knows your business better than you.  I am sure that there is a sequence of frequently asked questions that members of your staff get asked on a daily basis. Use your marketing video to quickly address these questions, so that when your prospects reach out to you, they are one step closer to making their purchasing decision.[kaltura-widget uiconfid=”11958342″ entryid=”1_o84n37lg” width=”400″ height=”333″ /] Do a product review Highlight a product or service in your niche and do an assessment on the key features and benefits of it.[kaltura-widget uiconfid=”11958342″ entryid=”1_go0xe5zp” width=”400″ height=”333″ /] Grow your list Expand your client base. Reach out to potential prospects and offer them a discount or promotion for joining your mailing list. Or create a “how to” tutorial, or consulting video that will draw them in enough to want to take a closer look into what your company does and how it can meet their personal or business requirements. Incorporate a case study Create a case study in the form of a video regarding a product or service you sold and how it benefited your customer. You can also illustration a scenario where someone did not follow your technique or guidance your company provides, and failed. Lastly, testimonials are always a great tool; it is smart to include positive statements from your most satisfied customers or...

South by Southwest

March is coming up quick, which means that South by Southwest (SXSW) Conferences & Festivals is just around the corner. The ADS Group and CopyCat’s Media are gearing up to hit the road March 6th-16th to venture into a world of original music, independent films, and evolving technologies.     Our objective during our visit to SXSW is to listen and learn. We have the resources to assist people in the film and music industry gain exposure, and grow in their careers. We value the success of our customers as well as their business and understand that there is an abundance of film and musical talent that goes unnoticed. We want to hear what they have to say, in order to learn how we can meet their needs. How can we help? The ADS Group is a CD/DVD manufacturing and distribution company with an in-house video production facility. No project is too big or too small. Our projects range from duplicating 100 CDs to replicating 100,000 CDs. Our Studio 120 has the ability to create small marketing videos to producing full length motion pictures. CopyCat’s Media, a division of The ADS Group, specializes in catering to the needs of independent artists to well-known, famous musicians. The ADS Group gives the term 360° a whole new meaning. If you will be attending SXSW this year please contact us, we are throwing a party that you do not want to miss! Here is a clip of last years party, you will never know who will show up! [youtube http://www.youtube.com/watch?v=jHguP_9FqZY]   Contact: Katie Andrews Marketing Manager 763.449.5595 sales@theadsgroup.com        ...

Repeal B2B Taxes

   The 2013 Legislators in Minnesota approved numerous changes in tax laws that will have a large impact on businesses. Among the new costs fronting Minnesota businesses is the protracted sales tax on business-to business services. Companies will now have to pay 6.875% state sales tax, in addition to any local sales tax, on three substantial categories; equipment repair, purchases of telecommunication equipment, and commercial warehousing services. The United for Jobs Coalition, led by Minnesota Chambers of Commerce are working against this asking the legislative leaders to repeal more than $300 million in new business taxes. In the initial stages of the process they defeated Governor Dayton’s sales tax on B2B transactions, but the final budget passed on the three tax categories listed above. s printing industry have stepped in as well. In an effort to convince MN legislators to repeal the recently implemented business to business taxes, PIM members and The ADS Group/Studio 120, have produced a five-minute video. The video features industry leaders voicing their apprehensions relative to how the recently executed business taxes have affected their businesses and plans for development.       It is important to be aware of these tax increases for it may affect your company as well. If you would like to be a part of the coalition in working to defeat these taxes, contact our lawmakers and ask them to make this a No. 1 priority during the first week of the 2014 Legislative Session, beginning Feb. 25. For additional ways to support this initiative, contact Jennifer Byers at the Minnesota Chamber of Commerce, 651.292.4673 or jbyers@mnchamber.com. [kaltura-widget uiconfid=”11958342″ entryid=”1_lth6r7nx”...

It's Your Time to Shine

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