by | Apr 21, 2014 | CD Duplication, CD/DVD Manufacturing, CDs, Closed Captioning, Cost of CD Duplication, Cost of DVD Duplication, DVDs, Film Makers, Identity Videos, Infomercials, Promotional Videos, Studio 120, The ADS Group, Twin Cities Video Production |
Professional voice artists are in high demand today because businesses are mindful of the significant roles they play in enhancing the image of a brand or company. Companies can utilize audio talent across the board anywhere from messages, and instructions, to marketing videos that require voiceovers. Before hiring a company to take on the role of voicing your message, make sure you do your diligence on finding a studio that is fully equipped to meet your needs. What to look for in an audio production company: Studio Setting- Voice artist’s recordings should be done in a qualified studio setting housing high quality sound recording equipment. This is not a job for amateurs with a microphone; it involves cutting-edge technical skills in order to create a clear sound without any disrupting background noise. Knowledgeable Staff– Speak with the studio director to get a feel its credentials. A good audio production company should have the skillsets to work with you in order to ensure your messages are conveyed accurately. A professional audio production team will align your business needs up with the appropriate voice artist that will capture the mood and feel that you’re looking for in your script. Professional Voice Talent- Make sure that the studio you are looking into hiring for your next project, houses talented voice artists. Voice talent can be considered a form of acting, and bad “acting” is bad for business. The talent should be able to articulate a pleasant and welcoming voice with impeccable grammar and immaculate enunciation in order to leave a lasting impression on the consumers mind. When shopping online for...
by | Apr 17, 2014 | Business to Business, CD Duplication, CD/DVD Manufacturing, CDs, Cost of CD Duplication, Cost of DVD Duplication, DVDs, Film Makers, Identity Videos, Infomercials, Marketing, Promotional Videos, Studio 120, The ADS Group, The ADS Group News, Twin Cities Video Production |
It has been said, that “a picture is worth a thousand words.” This might ring true in a lot of scenarios, but what if you want a picture worth a thousand and one words? Text would be an obvious choice, but as we evolve into the digital world we want to be able to convey our message at a faster pace, reaching a larger audience, while maintaining their attention. How do you get these attention deficit adults to listen? The answer is simple, get with the times! Marketing videos are one of the most effective ways to create brand recognition, deliver your content, and increase your service or product’s conversion rates. Now here is the tricky part, what is the algorithm in creating an effective and affordable marketing video for your website and social media platforms? Follow the 5 simple steps below, and you will be well on your way. Know your audience Who is your audience? What demographic are you targeting? Do they have the money to spend on your products or services? Also think of it in terms of quality vs. quantity, you may create a marketing video that receives over a thousand views but are these viewers the right people that are going to bring in sales? Build trust When marketing to potential clients, teach them about your business by telling a story about your company. How did your company originate? What new developments have you included in your product and services overtime? What makes your company standout from all the rest? Give your viewers a peek inside your business and let them in...
by | Feb 25, 2014 | CD/DVD Manufacturing, DVDs, Film Makers, Identity Videos, Marketing, Press, Studio 120, The ADS Group, Twin Cities Video Production |
The ADS Group’s Studio 120 captured the heartwarming and inspirational story of Mallory Weggemann a Paralympic Gold Medalist swimmer. Mallory shared journal entries from her diary about her life changing accident that occurred on January 21, 2008. What happened that day changed Mallory’s life forever; she walked into the doctor’s office to receive an epidural injection to help treat back pain and never walked out. Complications with the injection caused her to go paralyzed from the waist down. Over time, Mallory was able to come to terms with her injury and was determined to pursue her passion for swimming again. Mallory states in a recent interview, “I have always loved the sport but when this happened I thought my days of swimming were over and when I realized I could still do it, well I will never forget that moment.” Now in addition to being a Paralympic gold medalist, Mallory is an international speaker. She speaks out to tell her story and propose valuable lessons in leadership, defiance, and survival in the face of remarkable odds. Mallory broke World Records in swimming for: Short Course -50m freestyle -100m freestyle -200m freestyle -400m freestyle -50m butterfly -200m freestyle relay Long Course -50m freestyle -100m freestyle -800m freestyle -100m butterfly -50m breaststroke -100m breaststroke -100m backstroke ...
by | Feb 12, 2014 | Film Makers, Identity Videos, Infomercials, Marketing, Promotional Videos, Studio 120, Twin Cities Video Production |
Educate Tell people about your products and services. Give them a reason to go with you over your competitors. Highlight key features and benefits to your product or service as well as everything they will receive after they make the purchase.[kaltura-widget uiconfid=”11958342″ entryid=”1_5x93ozul” width=”400″ height=”333″ /] Answer Questions No one knows your business better than you. I am sure that there is a sequence of frequently asked questions that members of your staff get asked on a daily basis. Use your marketing video to quickly address these questions, so that when your prospects reach out to you, they are one step closer to making their purchasing decision.[kaltura-widget uiconfid=”11958342″ entryid=”1_o84n37lg” width=”400″ height=”333″ /] Do a product review Highlight a product or service in your niche and do an assessment on the key features and benefits of it.[kaltura-widget uiconfid=”11958342″ entryid=”1_go0xe5zp” width=”400″ height=”333″ /] Grow your list Expand your client base. Reach out to potential prospects and offer them a discount or promotion for joining your mailing list. Or create a “how to” tutorial, or consulting video that will draw them in enough to want to take a closer look into what your company does and how it can meet their personal or business requirements. Incorporate a case study Create a case study in the form of a video regarding a product or service you sold and how it benefited your customer. You can also illustration a scenario where someone did not follow your technique or guidance your company provides, and failed. Lastly, testimonials are always a great tool; it is smart to include positive statements from your most satisfied customers or...
by | Feb 3, 2014 | Closed Captioning, COPYCATS Media, Direct to Consumer, DVDs, Film Makers, Identity Videos, Minnesota Tx Repeal, On Demand, Streaming, Twin Cities Video Production, Uncategorized |
New laws have been passed through the EU and FCC mandating that all television programs must include closed captioning and subtitling united with multi-region delivery. Unfortunately there is no way around this; Closed Captioning (CC) and subtitling are customary components of the multi-media delivery development. Studio 120 is capable of supplying a variety of possibilities in transforming your content so that it meets FCC requirements on closed caption and subtitling. Its full captioning services include but are not limited to; •Transcription •Text sync •Exporting & importing media formats o Broadcast distribution o Video tape o Optical disc (DVD and Blu-Ray) o Streaming Media •Translation The ADS Group’s Studio 120 prides themselves on their accuracy, both in text and timing. They have years of experience with foreign languages, making them a prime resource for translations to any language you can think of. Studio 120 does all of its captioning on site allowing for faster turn times. Accurate management of your subtitles and Closed Captions along with your MXF production files (A file format for the exchange of program material between servers, tape streamers and to digital archives) will make the process less complicated when your content is played on tablets, smartphones, online streaming, VoD or DTT service. Closed Captioning for internet protocol is mandatory! If you are a distributer of online media and need Closed Captioning and subtitling, contact Studio 120 today! 763.449.5595 sales@theadsgroup.com www.studio-120.com ...
by | Jan 12, 2014 | Business to Business, CD/DVD Manufacturing, CDs, Closed Captioning, Film Makers, Identity Videos, Minnesota Tx Repeal, Studio 120, The ADS Group, Twin Cities Video Production, Uncategorized |
Join us in attendance of the 2014 Print Showcase February 20th, at Dunwoody College of Technology. Make sure to stop by our booth #10![kaltura-widget uiconfid=”11958342″ entryid=”1_vnu4oiy1″ width=”400″ height=”333″ /] Print Industry Midwest Identity Film Produced by Studio 120 [kaltura-widget uiconfid=”11958342″ entryid=”1_7w720488″ width=”400″ height=”333″ /] B2B tax repeal video to legislation Produced by Studio 120 The ADS Group is a full service media development and distribution company. Our audio and video production and CD/DVD manufacturing facilities are under one roof for a seamless delivery of your content. From script to screen and everywhere in between, The ADS Group is ready to assist you. Whether you need a few hundred or a million-plus DVDs, CDs, or USB flash drives, we are your production partner. We have invested in the best replication, labeling, printing and packaging technology to ensure full service and unmatched quality. Our mastering, replication, packaging and fulfillment operations serve customers 24 hours a day, seven days a week. Our full service multimedia development studio, graphic design, and customer service staff offer expert guidance for your next media project. For more information contact us: Katie Andrews 763.449.5595 sales@theadsgroup.com www.theadsgroup.com ...
