Booking it to BEA

Nothing is as simple and gratifying as purchasing a new book. The cover of a new book is always smooth and shiny; the pages lay flat and crisp. The chemical makeup of a book releases a mild odor of paper, ink, and glue as the pages flip from one to the next. The rewarding action of turning the page reveals a new sequence of words drawing its reader closer to the climax. Once the end is reached, the book can be neatly displayed on a bookshelf and referenced in future discussions. Times have changed in the book industry over the last decade due to advancements in technology. Authors and readers are no longer restricted to bookstores and libraries, instead they can choose from multiple facets of electronic devices as well as a variety of different media outlets. Even though the physical element of turning the page may be gratifying and familiar, the convenience of simply clicking a button for instant access to unlimited resources online may turn reading a bound book into an old habit. If you are an avid reader, writer, editor, or publisher, Book Expo America, located at the Javits Center in New York City is the place to be, come May 30th-June 1st. Exhibitors at BEA will be introducing a variety of new products and services on  how writers can effectively reach their readers with the use of different mediums. In addition this special event allows readers to come face to face with up–and–coming, bestseller, and, fan favorite, authors. The ADS Group will also be attending BEA to meet with new and existing clients, in addition...

Macklemore & Ryan Lewis Rock the Red Carpet

2013 MTV Movie Awards were held on Sunday, April 14th of last week. A lot of notable stars made their way down the red carpet at the award ceremony, but one up and coming duo from Seattle made sure their presence didn’t go unnoticed. Macklemore and Ryan Lewis performers of the popular song, “Thrift Shop” walked the red carpet. Macklemore may not have won the best dressed award, wearing a bright royal blue satin cape with gold tassels and a matching suit but he certainly stuck out in the crowd! Later on in the evening the Seattle duo were introduced to the stage for some fist pumping action by Snoop Lion and Ke$ha to perform their new single “Can’t Hold Us.” Macklemore covered all areas of the stage with his animated dance moves and his ability to climb to upper levels of the stage ending in the crowd. Macklemore & Ryan Lewis are clients of CopyCats Media a division of The ADS Group. Recently The ADS Group a full service CD/DVD Media Development and Distribution Company replicated and packaged their new hit album “The Heist.” Check it out!...

Are you fit for Studio 120?

The ADS Group and Studio 120 offers a wide variety of products and services delivered to a diverse clientele. We specialize in CD and DVD replication and packaging but continue to evolve with technology. Currently we have been working hard to customize a plan in order to meet the needs of our fitness clients who generally come to us for CDs and DVDs of their content. We have learned from working with them over the years, the many steps that go into the creation of fitness videos. First it goes into production, then editing, authoring, and lastly replication. [youtube http://www.youtube.com/watch?v=aT_7hM9xNcE&w=560&h=315] Our clients have shared with us on multiple occasions the amount of stress, time and effort that goes into constructing a fitness video due to the tedious task of having to coordinate between multiple development companies. By the time the video is completed they find themselves overworked, tired, confused, and their pockets weigh a lot less then when they started. The ADS Group’s Studio 120 is capable of delivering all its fitness clients’ needs from script to screen with its award winning video production and editing facility. In addition we recently partnered with video fitness experts U-Branded production as a watchful eye in the direction of creating our clients a successful video all under one roof.  ...

Studio 120 Shapes Up

On April 16, 2013, The ADS Group’s Studio 120 and U-Branded productions went full speed ahead in the creation of 8 fitness trailers. These fitness trailers were filmed at Aria, an old historical theatre located in downtown Minneapolis. The space is generally used for corporate special events, weddings, conferences, social gatherings, and in this case fitness videos. Aria couldn’t have been a more perfect location to shoot, it gave these fitness films another dimension due to its large floor plan, high ceilings, original brick walls, cement floors, and iron cast doors. The cameras rolled as each individual fitness talent displayed unique routines targeting a different area of cardio and strength. Studio 120’s production crew was able to get clear shots of each fitness trainer’s fast pace movements and animated facial expressions with the use of high-tech camera equipment. Two camera units were used in the course of the shoot, camera Unit A which is a 3 broadcast camera that filmed simultaneously throughout the shoot and camera Unit B, an AF100 film styled camera that functions using prime lenses. The full length fitness video production date is yet to be determined, but for now that is a wrap! The ADS Group would like to give a special thanks to Studio 120 and U-Branded Productions on their positive efforts in the directing, filming, production, and editing of these trailers, in addition to the talented fitness...

The Power of a Friend

The stage was set and the camera was rolling at Studio 120 for Matt Clark, a banker with US Bank, Twin Cities. Clark is creating a fundraising video for Leukemia  patients. Clark became a supporter for people diagnosed with Leukemia when three years ago he learned his friend and classmate, Mark Thurbush, was diagnosed with lymphoma, a blood cancer. The first time Clark got word about his friend, he was sitting in class at Carlson School of Management where he was attending to earn his MBA. His reflection of this day still brings tears to his eyes.   “We’re all sitting there waiting for class to start complaining about homework and kids and how to find balance and Mark walks in and says, ‘I have cancer.” In the years that followed, Clark not only stood by his friend while he battled his disease, together the two raised $30,000 to support research and awareness of Leukemia  and lymphoma – a feat that helped earned Clark a coveted spot in The Leukemia  & Lymphoma Society’s 2013 Man/Woman of the Year competition. Man & Woman of the Year is a fun and unique ten-week fundraising competition to benefit The Leukemia & Lymphoma Society (LLS). Candidates are nominated to use their leadership skills to conduct individual fundraising campaigns. Every dollar raised counts as one vote. The candidates with the most votes at the end of the 10 weeks are named the Man & Woman of the Year. To hear more about Matt and Mark’s story please visit https://plus.google.com/u/0/b/116338672586218155057/116338672586218155057/posts/hR2k6zFvGVg...

360° Books

When it comes to providing our customers with a wide range of services to meet their product needs, the sky’s the limit! The ADS Group is proud to announce 360° Books. 360° Books is a set of tools to help you create engaging, interactive experiences. Take your product to the next level and maximize exposure with your target audience across virtually any medium. With 360° Books you can create: Interactive Applications These applications will allow your readers to become engaged with your content through the use of smart phones and tablets. By touching designated areas, your app can be programmed to link consumers to websites, graphs, charts, videos, and deliver a variety of different audio and sounds to create endless possibilities for your content. Hardcover Books Make a page turner out of your content by creating a hardcover, bound book. Despite all of the means of technology available, some consumers just like to kick back and enjoy the physical element of actually turning the page. eBooks Allow your content to be purchased with a click of a button. Your customers can simply pick, click and download your book onto their computer, tablet, smartphone, eReader, etc. Videos The ADS Group has an in house studio, allowing you to bring your content to life by creating a video with your content. With the use of our cameras, green screen, producers, and editors you can turn your book inside out by putting it on the big screen. CDs Produce a CD out of your book. The ADS Group has on hand talent and script writers to send your content singing in your...