Let’s Rock the House!

This year The ADS Group is proud sponsors of the 2013 DRMA Marketer of the Year Award. This significant award identifies the extraordinary enactment, accomplishments, and origination of a marketing company in the Direct Response industry. Event Details: September 25, 2013 Vanity Hard Rock Hotel & Casino Las Vegas, Nevada Wednesday, September 25 9 p.m.-midnight The ADS Group will also be exhibiting at ERA D2C handing out free tickets to the show. Please stop by our booth 1131 to pick up you tickets as well as learn and our DR 360° services! Become a member and vote for this years 2013 nominees: Bosley Euro-Pro LLC Hampton Direct Inc. LifeBrands Murad Plymouth Direct/McAlister Positec USA Quten Research Institute LLC SENSA Products LLC TELEBrands Corps. Thane Direct Tristar Products Zumba Fitness...

More Words in Less Space

Create a successful video for your website in 6 simple steps! Step one: Determine what you are selling and what message you want to convey to your audience. Are you launching a new product or service that you want your audience to be aware of? Is it a demonstration of how to accurately use your product? Or are you simply asserting to your audience what your company does and why they should choose you. Step two: Define your demographic. What age group, gender, level of education, ethnicity, and/or income bracket are you targeting your product or service towards? Maybe you are a small business owner selling high fashion retail through your website. Your target audience is women, in their mid to late 30’s, bachelor’s degree, career driven and making $40,000-$60,000 a year. Step Three: Decide how you are going to deliver your message. Will your product feature live footage? Will it be comical? Theatrical? Educational and genuine, or happy-go-lucky and dynamic? Then you need to figure out how you want it present. Is there going to be a narrator on or off screen? Will there be music and words? What sort of emotions and response do you want to draw from your audience? Maybe your objective is to launch your new line of women’s business suits. You are executing a video for your website that has footage of your latest fashion show and customer testimonials. You want your video to be upbeat and trendy as well as clearly demonstrate what you are selling. Step Four: Every story has a beginning, middle, and an end. That is essentially what you...

It is Time to Get Fit!

Explore new ways to be in touch with fitness, nutrition and wellness by attending Idea World Fitness Convention in Los Angeles, CA August 8th-11th, 2013. This event features top industry name brands, fitness celebrities, live demonstrations, entertainment and free samples of your favorite products. The ADS Group and Studio 120 are exhibiting at the show this year, and want to help fitness professionals grow their brand in the industry by providing high-quality production and media development as well as replication of their finished product. If that isn’t enough, Studio 120 is IOS-Certified housing all of the technologies necessary in creating interactive applications for your business. Everything you need all under one roof. So make sure to stop by our booth #225 as well as checkout all of the other great events you don’t want to miss!...

You Need Magic!

In cliché and overly used marketing terms, it is the incredible, the awesome, the cool, the great, the Amazing Hondo! Hondo will be performing his mind-blowing magic tricks at the Alphabet Bash August 22nd, 2013 on behalf of The ADS Group and Studio 120. The ADS Group is the 6thlargest replication and packaging company in the US, housing Studio 120 a full-service media production facility. Click link to check out Studio 120’s fun and entertaining marketing video on behalf of this event. Enjoy- http://youtu.be/s0llr7lFU-8 So hurry up, get your tickets to the Alphabet Bash and make sure to stop by our booth to watch The Amazing Hondo in action. With a swish of his wand, a shake of his hand and a little magician lingo, he will make all of your business and communication problems go POOF!      ...

Book Expo America Went BEA-UTIFULLY

Unlike here, the weather in New York was HOT! HOT! HOT! The skies were clear, the sun was shining and the air conditioning was putting in overtime. Thimble the Fairy flew in from Colorado, playing her flute while dancing in character around the convention center to promote her new book. BEA visitors were drawn to her positive energy, whimsical costume, and sparkly fairy dust. Thimbles book signing was a success and helped drive traffic to our booth. We introduced Thimble as one of our clients who participated in our 360° Books services which includes; Hard Bound Book, Interactive App, e-Book, and Audio/Video. The booth at the show looked wonderful, and we were able to capture some really strong leads as well as meet several great people. It wouldn’t be BEA without a famous encounter and in this case we had TWO (not including Spiderman, Batman, Superman, and Elmo spotted in Times Square)! The first famous person we came across was the legendary Dr. Ruth. For those of you who are unfamiliar, she was an American sex therapist, media personality, and author. The second celebrity we came across was Jim Carrey, some of his films include but are not limited to; The Mask, Liar Liar, The Grinch, and Ace Ventura.     Overall it was a really successful show, and we hope that as a result it brings in new clients in the publishing industry.              ...