An intimate show, ERA is hosted in two ballrooms – one side devoted to products and the other to service providers. In speaking with folks who are seasoned ERA veterans, the most noticeable shifts have been the surge of payment processing service providers and specialized law advisors. Google is new on the ERA scene, and their booth is focused on selling television ad space.
The products run the gamut – Wuggles, Ahh Bras, cooler trees and off-brand Spanx – but the focus is definitely on fitness products; great news for us as its a market we’re very focused on currently.