5 Steps in Creating a Successful Marketing Video

It has been said, that “a picture is worth a thousand words.” This might ring true in a lot of scenarios, but what if you want a picture worth a thousand and one words? Text would be an obvious choice, but as we evolve into the digital world we want to be able to convey our message at a faster pace, reaching a larger audience, while maintaining their attention.   How do you get these attention deficit adults to listen? The answer is simple, get with the times! Marketing videos are one of the most effective ways to create brand recognition, deliver your content, and increase your service or product’s conversion rates. Now here is the tricky part, what is the algorithm in creating an effective and affordable marketing video for your website and social media platforms? Follow the 5 simple steps below, and you will be well on your way. Know your audience Who is your audience? What demographic are you targeting? Do they have the money to spend on your products or services? Also think of it in terms of quality vs. quantity, you may create a marketing video that receives over a thousand views but are these viewers the right people that are going to bring in sales?   Build trust When marketing to potential clients, teach them about your business by telling a story about your company. How did your company originate? What new developments have you included in your product and services overtime? What makes your company standout from all the rest? Give your viewers a peek inside your business and let them in...

South by Southwest

March is coming up quick, which means that South by Southwest (SXSW) Conferences & Festivals is just around the corner. The ADS Group and CopyCat’s Media are gearing up to hit the road March 6th-16th to venture into a world of original music, independent films, and evolving technologies.     Our objective during our visit to SXSW is to listen and learn. We have the resources to assist people in the film and music industry gain exposure, and grow in their careers. We value the success of our customers as well as their business and understand that there is an abundance of film and musical talent that goes unnoticed. We want to hear what they have to say, in order to learn how we can meet their needs. How can we help? The ADS Group is a CD/DVD manufacturing and distribution company with an in-house video production facility. No project is too big or too small. Our projects range from duplicating 100 CDs to replicating 100,000 CDs. Our Studio 120 has the ability to create small marketing videos to producing full length motion pictures. CopyCat’s Media, a division of The ADS Group, specializes in catering to the needs of independent artists to well-known, famous musicians. The ADS Group gives the term 360° a whole new meaning. If you will be attending SXSW this year please contact us, we are throwing a party that you do not want to miss! Here is a clip of last years party, you will never know who will show up! [youtube http://www.youtube.com/watch?v=jHguP_9FqZY]   Contact: Katie Andrews Marketing Manager 763.449.5595 sales@theadsgroup.com        ...

Everybody has a Story

The Definition of Music: Noun 1.  The are or science of combining vocal or instrumental sounds (or both) to produce beauty of form, harmony, and expression of emotion. 2.  The vocal or instrumental sound produced in this way/ Music is an interest that is shared amongst cultures all over the world. Music touches our hearts, emotions, beliefs, and feelings in so many ways. We use music to escape from our problems, express ourselves, to become inspired, to celebrate and to come together. In fact, music is found to have such a strong effect on healing our mind, body, and soul that Monroe Carell Jr. Children’s hospital has created a music therapy program for its patients. Music therapist Jenny Plume decided to make a CD with the patients at Monroe Carell Jr. Children’s hospital. The CD was called “Everybody has a Story” and the music was written and inspired by the patients. Each song demonstrates the patient’s strength, personality, and creativity. Many great Nashville artists got wind of this vehicle used for healing and generously volunteered their talents by preforming the music written by the children. Some of the artist include but are not limited to; Phil Vassar, Alison Krauss, Melinda Doolittle, Amy Grant, and Faith Hill. The ADS Group also wanted to make their contribution to the cause and donated 7,800 packaged discs of the children’s music. If you would like to contribute to this wonderful cause please Click Here. All proceeds benefit the Julian T. Fouce Music therapy Fund at Monroe Carell Jr. Children’s Hospital at Vanderbilt. http://www.childrenshospital.vanderbilt.org/guide.php?mid=10134...

Booking it to BEA

Nothing is as simple and gratifying as purchasing a new book. The cover of a new book is always smooth and shiny; the pages lay flat and crisp. The chemical makeup of a book releases a mild odor of paper, ink, and glue as the pages flip from one to the next. The rewarding action of turning the page reveals a new sequence of words drawing its reader closer to the climax. Once the end is reached, the book can be neatly displayed on a bookshelf and referenced in future discussions. Times have changed in the book industry over the last decade due to advancements in technology. Authors and readers are no longer restricted to bookstores and libraries, instead they can choose from multiple facets of electronic devices as well as a variety of different media outlets. Even though the physical element of turning the page may be gratifying and familiar, the convenience of simply clicking a button for instant access to unlimited resources online may turn reading a bound book into an old habit. If you are an avid reader, writer, editor, or publisher, Book Expo America, located at the Javits Center in New York City is the place to be, come May 30th-June 1st. Exhibitors at BEA will be introducing a variety of new products and services on  how writers can effectively reach their readers with the use of different mediums. In addition this special event allows readers to come face to face with up–and–coming, bestseller, and, fan favorite, authors. The ADS Group will also be attending BEA to meet with new and existing clients, in addition...

Are you fit for Studio 120?

The ADS Group and Studio 120 offers a wide variety of products and services delivered to a diverse clientele. We specialize in CD and DVD replication and packaging but continue to evolve with technology. Currently we have been working hard to customize a plan in order to meet the needs of our fitness clients who generally come to us for CDs and DVDs of their content. We have learned from working with them over the years, the many steps that go into the creation of fitness videos. First it goes into production, then editing, authoring, and lastly replication. [youtube http://www.youtube.com/watch?v=aT_7hM9xNcE&w=560&h=315] Our clients have shared with us on multiple occasions the amount of stress, time and effort that goes into constructing a fitness video due to the tedious task of having to coordinate between multiple development companies. By the time the video is completed they find themselves overworked, tired, confused, and their pockets weigh a lot less then when they started. The ADS Group’s Studio 120 is capable of delivering all its fitness clients’ needs from script to screen with its award winning video production and editing facility. In addition we recently partnered with video fitness experts U-Branded production as a watchful eye in the direction of creating our clients a successful video all under one roof.  ...

The ADS Group Gets in Shape

Fly-Over Country to Become Leader in Fitness Video Production Interior at Aria, Minneapolis The ADS Group is a full service media development and distribution company, located in Plymouth, MN. Its audio and video production and CD/DVD manufacturing facilities is under one roof for a seamless delivery of customer content. On April 16, 2013 The ADS Group will partner with U-Branded Productions to produce 8 fitness video trailers. These trailers will highlight a variety of dynamic fitness routines ranging anywhere from yoga to kickboxing. The video talent will be performed by renowned fitness professionals from across the US. The ADS Group’s Studio 120 will assist in the direction and production of these 8 fitness trailers by utilizing its state of the art camera equipment. Filming is set to take place on April 16th at Aria, a popular venue located in the North Loop of Minneapolis. During the duration of filming, two cameras units will be used. Camera Unit A is a 3 broadcast camera that will be filming simultaneously throughout the shoot and camera Unit B, an AF100 film styled camera that operates using prime lenses. In addition the green screen located on stage 108 in The ADS Groups campus will be used for the introduction of each individual fitness trailer. “I have worked in many levels of sports and fitness in broadcast television and I know these will prove Minneapolis is a center for fitness videos.”                                                             –Mitch Waters, Studio 120 Executive Producer...