Improve Your Conversion Rate Online With Video

It has been said that a picture is worth 1000 words, but how many words is a video worth? A one minute video is capable of producing 1.8 million words. So now ask yourself, what could you say about your company in 1.8 million words?  [vimeo 69130160 w=500 h=281] Video advertisements are essential in today’s market and have been proven to help companies’ increase in profitability more and more each year. In the United States today, 89 million people are going to watch 1.2 billion online videos. (ComScore) According to Invodo, approximately 52% of consumers that watch product videos say that they are more confident in their online purchasing decisions. Consumers who watched videos on Stacks and Stacks merchandise pages were found to be 144% more likely to add product to their cart than other shoppers. There was a 44% increase in online sales conversions on Shoeline.com by utilizing videos to showcase their products. . (Internet Retailer, January 2009) If you are looking to increase your products online conversion rate, Studio 120 can help. We have created a wide array of product marketing videos that have shown instant return on investment. Get Pricing: Video Production Pricing Katie Andrews 763.449.5595 Katie@theadsgroup.com www.studio-120.com                                              ...

Closed Captioning for Internet Protocol-It’s the Law!

              New laws have been passed through the EU and FCC mandating that all television programs must include closed captioning and subtitling united with multi-region delivery. Unfortunately there is no way around this; Closed Captioning (CC) and subtitling are customary components of the multi-media delivery development. Studio 120 is capable of supplying a variety of possibilities in transforming your content so that it meets FCC requirements on closed caption and subtitling. Its full captioning services include but are not limited to; •Transcription •Text sync •Exporting & importing media formats    o Broadcast distribution    o Video tape    o Optical disc (DVD and Blu-Ray)    o Streaming Media •Translation The ADS Group’s Studio 120 prides themselves on their accuracy, both in text and timing. They have years of experience with foreign languages, making them a prime resource for translations to any language you can think of. Studio 120 does all of its captioning on site allowing for faster turn times. Accurate management of your subtitles and Closed Captions along with your MXF production files (A file format for the exchange of program material between servers, tape streamers and to digital archives) will make the process less complicated when your content is played on tablets, smartphones, online streaming, VoD or DTT service. Closed Captioning for internet protocol is mandatory! If you are a distributer of online media and need Closed Captioning and subtitling, contact Studio 120 today! 763.449.5595 sales@theadsgroup.com www.studio-120.com  ...

Minnesota for Fitness Video Production?

Yes, of course! Minnesota is often times underestimated on its ability to produce high quality videos. When most people think of films or movies, the Midwest is automatically eliminated from the equation and New York and LA is the first thing that comes to mind. What people don’t factor in is the Midwest is prime real-estate for video production. We get all four-seasons (a lot of snow), everything in and around the Twin Cities are about a 30 minute drive, and if a venue is necessary for a video shoot, the cost is less than half of what people would pay to shoot in New York and LA.   The ADS Group is a full service media development and distribution company. Our audio and video production and CD/DVD duplication facilities is under one roof for a seamless delivery of our clients’ content. We currently launched a campaign titled “Are You a Fitness Star?” We had fitness professionals from all over the US submit video links telling us why they think they have what it takes to be the next big fitness star. The winner of the contest receives: 1 round-trip ticket to Minneapolis, MN Transportation 2 night hotel stay 1 ½ day video shoot 1000 replicated and packaged DVD’s   This campaign serves a multitude of purposes; these fortitudes include but are not limited to: It is a proven fact that, Minnesota is capable of producing high quality videos and film. It cost less for fitness professionals to fly to the Midwest to shoot a film then have it shot in LA or New York. We hope to give a...

A Quick Stretch to Success

The ADS Groups Studio 120 and U-Branded Productions is at it again, but this time targeting different areas of strength with Pilates, a popular workout that seeks to develop controlled movement from a strong core accomplished by a range of devices used to guide and train the body. Our client Jodi Sussner, Director of Personal Training and Programming for Snap Fitness around the Twin Cities area, came to The ADS Group for the production, editing, replication, and streaming of her Pilates fitness video. Studio 120 got to work immediately, searching for the perfect venue that would be a suitable fit for Jodi’s video. They were on a roll when they came across Profile Event Center, located in Minneapolis off of University Avenue. This location created a relaxing and therapeutic environment in the filming of Jodi’s Pilates video due to the flowing white fabric backdrop and the adjustable mood lighting. Action! Jodi demonstrated several types of body conditioning methods that helps to build flexibility, muscle strength, and endurance in the legs, abdominals, arms, hips, and back. The workout does not just happen on screen, it happens off screen as well. The level of movement that takes place while filming requires a variation of camera equipment. In Jodi’s shoot, Studio 120 and U-Branded used the new Black Magic Hyper Deck Recorder; the 4:2:2 color sampling recorded in Pro Res, which looked fantastic! They also used a Libec Jib and Libec Dolly with the track rail system to add camera motion to each exercise move. That’s a wrap! Another successful day with the direction and filming of Lyssa and Terry from U-Branded who...

Booking it to BEA

Nothing is as simple and gratifying as purchasing a new book. The cover of a new book is always smooth and shiny; the pages lay flat and crisp. The chemical makeup of a book releases a mild odor of paper, ink, and glue as the pages flip from one to the next. The rewarding action of turning the page reveals a new sequence of words drawing its reader closer to the climax. Once the end is reached, the book can be neatly displayed on a bookshelf and referenced in future discussions. Times have changed in the book industry over the last decade due to advancements in technology. Authors and readers are no longer restricted to bookstores and libraries, instead they can choose from multiple facets of electronic devices as well as a variety of different media outlets. Even though the physical element of turning the page may be gratifying and familiar, the convenience of simply clicking a button for instant access to unlimited resources online may turn reading a bound book into an old habit. If you are an avid reader, writer, editor, or publisher, Book Expo America, located at the Javits Center in New York City is the place to be, come May 30th-June 1st. Exhibitors at BEA will be introducing a variety of new products and services on  how writers can effectively reach their readers with the use of different mediums. In addition this special event allows readers to come face to face with up–and–coming, bestseller, and, fan favorite, authors. The ADS Group will also be attending BEA to meet with new and existing clients, in addition...

Are you fit for Studio 120?

The ADS Group and Studio 120 offers a wide variety of products and services delivered to a diverse clientele. We specialize in CD and DVD replication and packaging but continue to evolve with technology. Currently we have been working hard to customize a plan in order to meet the needs of our fitness clients who generally come to us for CDs and DVDs of their content. We have learned from working with them over the years, the many steps that go into the creation of fitness videos. First it goes into production, then editing, authoring, and lastly replication. [youtube http://www.youtube.com/watch?v=aT_7hM9xNcE&w=560&h=315] Our clients have shared with us on multiple occasions the amount of stress, time and effort that goes into constructing a fitness video due to the tedious task of having to coordinate between multiple development companies. By the time the video is completed they find themselves overworked, tired, confused, and their pockets weigh a lot less then when they started. The ADS Group’s Studio 120 is capable of delivering all its fitness clients’ needs from script to screen with its award winning video production and editing facility. In addition we recently partnered with video fitness experts U-Branded production as a watchful eye in the direction of creating our clients a successful video all under one roof.  ...