Book Expo America Went BEA-UTIFULLY

Unlike here, the weather in New York was HOT! HOT! HOT! The skies were clear, the sun was shining and the air conditioning was putting in overtime. Thimble the Fairy flew in from Colorado, playing her flute while dancing in character around the convention center to promote her new book. BEA visitors were drawn to her positive energy, whimsical costume, and sparkly fairy dust. Thimbles book signing was a success and helped drive traffic to our booth. We introduced Thimble as one of our clients who participated in our 360° Books services which includes; Hard Bound Book, Interactive App, e-Book, and Audio/Video. The booth at the show looked wonderful, and we were able to capture some really strong leads as well as meet several great people. It wouldn’t be BEA without a famous encounter and in this case we had TWO (not including Spiderman, Batman, Superman, and Elmo spotted in Times Square)! The first famous person we came across was the legendary Dr. Ruth. For those of you who are unfamiliar, she was an American sex therapist, media personality, and author. The second celebrity we came across was Jim Carrey, some of his films include but are not limited to; The Mask, Liar Liar, The Grinch, and Ace Ventura.     Overall it was a really successful show, and we hope that as a result it brings in new clients in the publishing industry.              ...

Booking it to BEA

Nothing is as simple and gratifying as purchasing a new book. The cover of a new book is always smooth and shiny; the pages lay flat and crisp. The chemical makeup of a book releases a mild odor of paper, ink, and glue as the pages flip from one to the next. The rewarding action of turning the page reveals a new sequence of words drawing its reader closer to the climax. Once the end is reached, the book can be neatly displayed on a bookshelf and referenced in future discussions. Times have changed in the book industry over the last decade due to advancements in technology. Authors and readers are no longer restricted to bookstores and libraries, instead they can choose from multiple facets of electronic devices as well as a variety of different media outlets. Even though the physical element of turning the page may be gratifying and familiar, the convenience of simply clicking a button for instant access to unlimited resources online may turn reading a bound book into an old habit. If you are an avid reader, writer, editor, or publisher, Book Expo America, located at the Javits Center in New York City is the place to be, come May 30th-June 1st. Exhibitors at BEA will be introducing a variety of new products and services on  how writers can effectively reach their readers with the use of different mediums. In addition this special event allows readers to come face to face with up–and–coming, bestseller, and, fan favorite, authors. The ADS Group will also be attending BEA to meet with new and existing clients, in addition...