by | Oct 31, 2013 | Uncategorized |
On January 12, 2012, the FCC put in affect new regulations for programs shown on television to include closed captioning and subtitling when re-shown on the internet. These rules also apply to video programming already existing on the internet. Update: The FCC has prolonged the closing date for filing comments and reply comments in this proceeding. Preliminary comments are now due Nov. 4, 2013 and reply comments are now due Dec. 4, 2013. A new announcement was made July 2, 2013 regarding the FCC deferring its initial date for closed captioning on Internet Protocol (IP) to release an Order on Reconsideration and Further Notice of Proposed Rulemaking (FNPRM), in order to confirm, change, and reiterate specific elements of its rules. Regulation delays regarding Internet Protocol has taken place for the following reasons: Need to define if excerpts of full length programming should be included within the scope. Did not impose caption quality criteria. Need to determine acquiescence deadlines for media players i.e. Blu-ray and DVD players that do not render or move through captions, imminent purpose of issues raised in the FNPRM; Explained that the closed caption decoder requirements apply to equipment manufactured (vs. sold or imported) on or after Jan. 1, 2014. Closed captioning for internet protocol is mandatory and will take effect in the near future. If you are a distributer of online media and need closed captioning and subtitling, contact Studio 120 today! 763.449.5595 Katie@theadsgroup.com www.studio-120.com...
by | Oct 15, 2013 | ADS Contest, CD/DVD Manufacturing, COPYCATS Media, DVDs, Marketing, The ADS Group |
Know how to write. It is very important to get your name out there and on the web, this can be accomplished by marketing yourself and generating a following. Lucky for you, more and more people are expressing interest in healthy eating and lifestyle. It is important to share nutrition facts, tips on how to get rid of those unwanted love handles, how to look good naked, etc. Communication is key, so if you haven’t already, its time to jump on the social media bandwagon and start typing! Be inspiring. People want to be inspired, and telling clients to drop and give you 50, just doesn’t cut it anymore. As a fitness and healthy lifestyle coach you need to stand for something and use your creativity to express it to your clients. If you can get them to see the bigger picture, they will be on the right track in accomplishing their goals and you will have successfully shared your passion with others while making a difference in their lives. Deliver results. In order to keep your client coming back, you need to keep them engaged by doing assessments, design customized programs, and care about your client’s success. This will help motivate your client by being able to see their progress and make them want to come back for more. Be Unique. What do you have to offer that differentiates you from other fitness coaches in the industry? Have you designed a new workout program? Is it your personality? Have you invented a new product? Find out what this is and use it to become a leader in your craft. Create...
by | Oct 10, 2013 | Studio 120, The ADS Group |
On November 12th, 2013, Studio 120 an award-winning multimedia production house will be producing a video for the elected winner of its “Are You a Fitness Star” contest. The campaign drove in a high volume of contestants from all over the country, but it was Angela Leigh’s video submission that stood out amongst the rest. Angela works at Equinox, a well-renown fitness center based out of Southern California. She has made a strong name for herself in her community by mastering her craft in group training classes such as yoga and cycling. She also coaches fitness instructors at Equinox trending routines to keep its programs up to date and innovative. In addition, Angela has developed a new program called “Stacked” that she recently demonstrated in a digital version of Self Magazine. The stage is set for Angela’s arrival. The shoot will take place at 514 Studios, located in Minneapolis. Studio 120, will work closely with Angela in creating her vision from start to finish. The shoot will be staffed with a full camera crew, director, producer and sound specialist to capture Angela’s every move when executing her fitness routine on camera. Once filming it is complete, the content will be edited and authored by the talented staff of Studio 120. From there, the content will be made into a master, replicated and package by The ADS Group. These actions will all take place under one roof. Studio 120’s objective is to convey a strong message that fitness professionals do not have to look outside the Midwest for quality video production, it can be done right here in the state...
by | Oct 9, 2013 | ADS Contest, CD/DVD Manufacturing, Direct to Consumer, DVDs, Identity Videos, Marketing, Studio 120, The ADS Group |
Yes, of course! Minnesota is often times underestimated on its ability to produce high quality videos. When most people think of films or movies, the Midwest is automatically eliminated from the equation and New York and LA is the first thing that comes to mind. What people don’t factor in is the Midwest is prime real-estate for video production. We get all four-seasons (a lot of snow), everything in and around the Twin Cities are about a 30 minute drive, and if a venue is necessary for a video shoot, the cost is less than half of what people would pay to shoot in New York and LA. The ADS Group is a full service media development and distribution company. Our audio and video production and CD/DVD duplication facilities is under one roof for a seamless delivery of our clients’ content. We currently launched a campaign titled “Are You a Fitness Star?” We had fitness professionals from all over the US submit video links telling us why they think they have what it takes to be the next big fitness star. The winner of the contest receives: 1 round-trip ticket to Minneapolis, MN Transportation 2 night hotel stay 1 ½ day video shoot 1000 replicated and packaged DVD’s This campaign serves a multitude of purposes; these fortitudes include but are not limited to: It is a proven fact that, Minnesota is capable of producing high quality videos and film. It cost less for fitness professionals to fly to the Midwest to shoot a film then have it shot in LA or New York. We hope to give a...
