by | Apr 17, 2014 | Business to Business, CD Duplication, CD/DVD Manufacturing, CDs, Cost of CD Duplication, Cost of DVD Duplication, DVDs, Film Makers, Identity Videos, Infomercials, Marketing, Promotional Videos, Studio 120, The ADS Group, The ADS Group News, Twin Cities Video Production |
It has been said, that “a picture is worth a thousand words.” This might ring true in a lot of scenarios, but what if you want a picture worth a thousand and one words? Text would be an obvious choice, but as we evolve into the digital world we want to be able to convey our message at a faster pace, reaching a larger audience, while maintaining their attention. How do you get these attention deficit adults to listen? The answer is simple, get with the times! Marketing videos are one of the most effective ways to create brand recognition, deliver your content, and increase your service or product’s conversion rates. Now here is the tricky part, what is the algorithm in creating an effective and affordable marketing video for your website and social media platforms? Follow the 5 simple steps below, and you will be well on your way. Know your audience Who is your audience? What demographic are you targeting? Do they have the money to spend on your products or services? Also think of it in terms of quality vs. quantity, you may create a marketing video that receives over a thousand views but are these viewers the right people that are going to bring in sales? Build trust When marketing to potential clients, teach them about your business by telling a story about your company. How did your company originate? What new developments have you included in your product and services overtime? What makes your company standout from all the rest? Give your viewers a peek inside your business and let them in...
by | Feb 12, 2014 | Film Makers, Identity Videos, Infomercials, Marketing, Promotional Videos, Studio 120, Twin Cities Video Production |
Educate Tell people about your products and services. Give them a reason to go with you over your competitors. Highlight key features and benefits to your product or service as well as everything they will receive after they make the purchase.[kaltura-widget uiconfid=”11958342″ entryid=”1_5x93ozul” width=”400″ height=”333″ /] Answer Questions No one knows your business better than you. I am sure that there is a sequence of frequently asked questions that members of your staff get asked on a daily basis. Use your marketing video to quickly address these questions, so that when your prospects reach out to you, they are one step closer to making their purchasing decision.[kaltura-widget uiconfid=”11958342″ entryid=”1_o84n37lg” width=”400″ height=”333″ /] Do a product review Highlight a product or service in your niche and do an assessment on the key features and benefits of it.[kaltura-widget uiconfid=”11958342″ entryid=”1_go0xe5zp” width=”400″ height=”333″ /] Grow your list Expand your client base. Reach out to potential prospects and offer them a discount or promotion for joining your mailing list. Or create a “how to” tutorial, or consulting video that will draw them in enough to want to take a closer look into what your company does and how it can meet their personal or business requirements. Incorporate a case study Create a case study in the form of a video regarding a product or service you sold and how it benefited your customer. You can also illustration a scenario where someone did not follow your technique or guidance your company provides, and failed. Lastly, testimonials are always a great tool; it is smart to include positive statements from your most satisfied customers or...
by | Nov 22, 2013 | Uncategorized |
[kaltura-widget uiconfid=”11958342″ entryid=”1_nepdniog” width=”400″ height=”333″ /] The holiday season is right around the corner followed by the New Year! The New Year demands for new resolutions. Most people realize that after the parade of holiday feasts, their pants fit a little more snug than what they remembered, which generally leads them to opt for the weight loss challenge. Fitness videos are a useful tool in shedding those extra pounds, and tend to be big sellers right after the holidays. If you are a fitness expert who would like to create a successful selling fitness video, follow these five simple steps: 1. Understand your audience-Before you even begin to create your video, figure out who your audience is, and how you can help them achieve their goals. Are you targeting stay at home moms that don’t have time to go to the gym? Avid runners who want to develop new core strength methods to improve their running? Men who want to have toned and defined abs? Once you have determined your target audience, you are ready for step 2. 2. Stand out from the rest-There is competition in terms of fitness videos, but everyone has something unique to bring to the table. Discover what that is and use it as your platform. Maybe you developed an innovative, effective fitness routine that no one has heard of. Or you have a natural sense of humor that keeps your viewers laughing throughout your entire fitness routine. Find out what that is and use it to your advantage. 3. Choose a venue that accents your routine-A lot of fitness video productions are shot...
