Create an Impactful Marketing Video in 5 Simple Steps

Create an Impactful Marketing Video in 5 Simple Steps

  It has been said that a picture is worth 1000 words, but how many words is a video worth? A one minute video is capable of producing 1.8 million words. So now ask yourself, what would you say about your company in 1.8 million words? Here are 5 simple steps in creating a successful marketing video 1. Recognize your needs and set an objective What is it you are trying to achieve: increased traffic to your website, longer time spent on site, greater number of sales conversions, branding, product promotion?  Understanding your goals will give you a jumping off point in forming a concept for your video. 2. Know your Audience The content you create depends on who your demographic is and how you want to reach them. For example, some audiences prefer humor; others prefer statistics, numbers and facts. Does your product or service provide the correct solution to your audience’s problem? Are you using the appropriate language to demonstrate the solutions you offer so that you’re viewers are capable of linking it with their problem?  Exhuming what your audience wants can be an exhaustive process, but if executed correctly, will greatly increase the chances that your audience will consume it. 3. Build trust Use your video to build trust with your viewers. Teach them about your business by telling a story about your company. How did your company originate? What new developments have you included in your product and services overtime? What makes your company standout from all the rest? Give your viewers a peek inside your business and let them in on a few of...