by | Feb 4, 2014 | ADS Contest, Apps, Bobby Z, Business to Business, CD/DVD Manufacturing, Charity, COPYCATS Media, DVDs, ERA 2011, Identity Videos |
Brittanie Johnson! The ADS Group is a full service media development and distribution company. Our audio and video production and CD/DVD manufacturing facilities are under one roof for a seamless delivery of your content. Click Here to learn more For more information on The ADS Group services or to request a quote, please contact us: 763.449.5595 sales@theadsgroup.com www.theadsgroup.com ...
by | Sep 19, 2011 | Business to Business, Direct to Consumer, ERA 2011, Infomercials, Studio 120, The ADS Group, Tradeshows |
With a short-form DRTV slot, you’ve got a very brief window of time to make an impact – often only thirty seconds. One one thousand… Two one thousand… Three one thousand… Four one thousand… Five one thousand… Without belaboring the point, thirty seconds is more time than you may realize – at ERA D2C, exhibitors were lucky to have five seconds to make their initial mark. As one weary attendee said to Mitch Waters, “So what do you guys do? Give it to me in 25 words or less.” His answer? We do everything. Short and sweet, isn’t it? And we do! From script-to-screen video production, disc manufacturing and asset management, The ADS Group is ready to partner with you on your next short – or long – form message. ERA D2C 2011 was a spectacular place for us to voice our message. According to Electronic Retailer, the official publication of the Electronic Retailing Association, almost 116 million U.S. homes have at least one TV. Add to that the nearly 160 million people who watch video content online using a computer or mobile device, and you can see the vast potential of the direct to consumer market. Last week we made note that the fitness services and products had a stronghold at the show, so it’s no surprise that Electronic Retailer’s July 2011 list of the top 25 long form products sold on TV backs this up – 12 of the top 25 sellers are advertised as health or fitness products. New to this year’s show was the D2C Learning Lounge. In a world of faster, faster, fastest the ERA recognized that mini-seminars were the...
by | Sep 15, 2011 | Business to Business, Direct to Consumer, ERA 2011, Infomercials, Studio 120, The ADS Group, Tradeshows |
It’s clear that the focus is on fitness – even at ERA D2C. Booths for health and weight-loss supplements abound, but if pills aren’t your thing, it’s good to know you can slip into the Lipo Dress. Fitness equipment is a popular product for direct to consumer marketing, as evidenced by the self-boxing gear, the Perfect Push-Up and the…well, we didn’t catch what product this booth was marketing. ListenUp Espanol, a Spanish language call-center firm, had crazy traffic at their booth. No breath mints or coozies here – they hired midgets and set up a photo booth. The gentleman manning the booth pointed out that in this economy, even incremental increases in revenue are reason to celebrate – which, apparently, was how they justified their decision. If profits rise as they hope, they plan to hire giants next year. Call center applications, payment services and media buying were the prominent services promoted at ERA. For all its behemoth reputation, the Google booth appeared slow. This poor gentlemen could barely be bothered to stay awake. Perhaps they too could have benefited from a bit of midget frivolity. Other booths offer patent services to inventors who are certain they’ve come up with the newest pet rock. This cheery man was very excited to demonstrate his camera umbrella, and admittedly it worked. There was no rain damage to his equipment…inside the ballroom. But it hasn’t all been midgets and models. Meetings and messages have been our focus. Meeting with our existing clients and looking for new opportunities. Our message has been clear – ADS On Demand is the future. With a full suite of...
by | Sep 15, 2011 | Business to Business, Direct to Consumer, ERA 2011, Studio 120, The ADS Group, Tradeshows |
An intimate show, ERA is hosted in two ballrooms – one side devoted to products and the other to service providers. In speaking with folks who are seasoned ERA veterans, the most noticeable shifts have been the surge of payment processing service providers and specialized law advisors. Google is new on the ERA scene, and their booth is focused on selling television ad space. The products run the gamut – Wuggles, Ahh Bras, cooler trees and off-brand Spanx – but the focus is definitely on fitness products; great news for us as its a market we’re very focused on currently. Foot traffic started out slow, but built to a moderate pace that still allowed for taking the time to really chat with our visitors. Meetings went off without a hitch and we had a huge client stop by just to say how happy they are with The ADS Group. Now it’s back to the floor for more ERA action. Stay tuned for more...
by | Sep 14, 2011 | Direct to Consumer, ERA 2011, Infomercials, Studio 120, The ADS Group, Tradeshows |
It’s raining in Las Vegas, so never say never. We’re warm and dry in Booth #1230, where we’re unveiling ADS On Demand, a comprehensive video platform service that allows you to monetize your video content through an online marketplace. Tom Hinton, Mitch Waters and Cory Biller are on the show floor rubbing elbows with everyone from the good folks at Google to the inventors of the Ah Bra. We’ll let you know more juicy details as the show unfolds, but for now – here’s a sneak peek of ADS in...
by | Sep 12, 2011 | Business to Business, Direct to Consumer, ERA 2011, Infomercials, Studio 120, The ADS Group, Tradeshows |
It’s been said that WHAT HAPPENS IN VEGAS STAYS IN VEGAS, but we’re placing a bet that you’ll be in touch. We’ll be at ERA D2C September 14th and 15th at the Wynn in Las Vegas. Stop by our BOOTH #1230 to learn about how we can partner with you to produce your next direct-to-consumer message. Together with our very own Studio 120, The ADS Group is a turnkey solution for your direct marketing efforts. Talk to us about developing your video. We offer script to screen production, DVD manufacturing and asset management services. Let us work with you to create an online marketplace to monetize your video content. Come visit us in Vegas to learn more, and to enter for your chance to win $100 in casino chips! The ADS Group – The Best Bet You’ll...
