by | Nov 22, 2013 | Uncategorized
[kaltura-widget uiconfid=”11958342″ entryid=”1_nepdniog” width=”400″ height=”333″ /] The holiday season is right around the corner followed by the New Year! The New Year demands for new resolutions. Most people realize that after the parade of holiday feasts, their pants fit a little more snug than what they remembered, which generally leads them to opt for the weight loss challenge. Fitness videos are a useful tool in shedding those extra pounds, and tend to be big sellers right after the holidays. If you are a fitness expert who would like to create a successful selling fitness video, follow these five simple steps: 1. Understand your audience-Before you even begin to create your video, figure out who your audience is, and how you can help them achieve their goals. Are you targeting stay at home moms that don’t have time to go to the gym? Avid runners who want to develop new core strength methods to improve their running? Men who want to have toned and defined abs? Once you have determined your target audience, you are ready for step 2. 2. Stand out from the rest-There is competition in terms of fitness videos, but everyone has something unique to bring to the table. Discover what that is and use it as your platform. Maybe you developed an innovative, effective fitness routine that no one has heard of. Or you have a natural sense of humor that keeps your viewers laughing throughout your entire fitness routine. Find out what that is and use it to your advantage. 3. Choose a venue that accents your routine-A lot of fitness video productions are shot...
by | Oct 9, 2013 | ADS Contest, CD/DVD Manufacturing, Direct to Consumer, DVDs, Identity Videos, Marketing, Studio 120, The ADS Group
Yes, of course! Minnesota is often times underestimated on its ability to produce high quality videos. When most people think of films or movies, the Midwest is automatically eliminated from the equation and New York and LA is the first thing that comes to mind. What people don’t factor in is the Midwest is prime real-estate for video production. We get all four-seasons (a lot of snow), everything in and around the Twin Cities are about a 30 minute drive, and if a venue is necessary for a video shoot, the cost is less than half of what people would pay to shoot in New York and LA. The ADS Group is a full service media development and distribution company. Our audio and video production and CD/DVD duplication facilities is under one roof for a seamless delivery of our clients’ content. We currently launched a campaign titled “Are You a Fitness Star?” We had fitness professionals from all over the US submit video links telling us why they think they have what it takes to be the next big fitness star. The winner of the contest receives: 1 round-trip ticket to Minneapolis, MN Transportation 2 night hotel stay 1 ½ day video shoot 1000 replicated and packaged DVD’s This campaign serves a multitude of purposes; these fortitudes include but are not limited to: It is a proven fact that, Minnesota is capable of producing high quality videos and film. It cost less for fitness professionals to fly to the Midwest to shoot a film then have it shot in LA or New York. We hope to give a...
by | May 23, 2013 | CD/DVD Manufacturing, CDs, Direct to Consumer, DVDs, Identity Videos, Studio 120, The ADS Group, Uncategorized
The ADS Groups Studio 120 and U-Branded Productions is at it again, but this time targeting different areas of strength with Pilates, a popular workout that seeks to develop controlled movement from a strong core accomplished by a range of devices used to guide and train the body. Our client Jodi Sussner, Director of Personal Training and Programming for Snap Fitness around the Twin Cities area, came to The ADS Group for the production, editing, replication, and streaming of her Pilates fitness video. Studio 120 got to work immediately, searching for the perfect venue that would be a suitable fit for Jodi’s video. They were on a roll when they came across Profile Event Center, located in Minneapolis off of University Avenue. This location created a relaxing and therapeutic environment in the filming of Jodi’s Pilates video due to the flowing white fabric backdrop and the adjustable mood lighting. Action! Jodi demonstrated several types of body conditioning methods that helps to build flexibility, muscle strength, and endurance in the legs, abdominals, arms, hips, and back. The workout does not just happen on screen, it happens off screen as well. The level of movement that takes place while filming requires a variation of camera equipment. In Jodi’s shoot, Studio 120 and U-Branded used the new Black Magic Hyper Deck Recorder; the 4:2:2 color sampling recorded in Pro Res, which looked fantastic! They also used a Libec Jib and Libec Dolly with the track rail system to add camera motion to each exercise move. That’s a wrap! Another successful day with the direction and filming of Lyssa and Terry from U-Branded who...
by | Apr 14, 2013 | CD/DVD Manufacturing, CDs, Direct to Consumer, DVDs, Marketing, Studio 120, The ADS Group, The ADS Group News, Uncategorized
The ADS Group and Studio 120 offers a wide variety of products and services delivered to a diverse clientele. We specialize in CD and DVD replication and packaging but continue to evolve with technology. Currently we have been working hard to customize a plan in order to meet the needs of our fitness clients who generally come to us for CDs and DVDs of their content. We have learned from working with them over the years, the many steps that go into the creation of fitness videos. First it goes into production, then editing, authoring, and lastly replication. [youtube http://www.youtube.com/watch?v=aT_7hM9xNcE&w=560&h=315] Our clients have shared with us on multiple occasions the amount of stress, time and effort that goes into constructing a fitness video due to the tedious task of having to coordinate between multiple development companies. By the time the video is completed they find themselves overworked, tired, confused, and their pockets weigh a lot less then when they started. The ADS Group’s Studio 120 is capable of delivering all its fitness clients’ needs from script to screen with its award winning video production and editing facility. In addition we recently partnered with video fitness experts U-Branded production as a watchful eye in the direction of creating our clients a successful video all under one roof. ...
by | Apr 12, 2013 | ADS Contest, CD/DVD Manufacturing, CDs, DVDs, Marketing, Studio 120, The ADS Group, Uncategorized
On April 16, 2013, The ADS Group’s Studio 120 and U-Branded productions went full speed ahead in the creation of 8 fitness trailers. These fitness trailers were filmed at Aria, an old historical theatre located in downtown Minneapolis. The space is generally used for corporate special events, weddings, conferences, social gatherings, and in this case fitness videos. Aria couldn’t have been a more perfect location to shoot, it gave these fitness films another dimension due to its large floor plan, high ceilings, original brick walls, cement floors, and iron cast doors. The cameras rolled as each individual fitness talent displayed unique routines targeting a different area of cardio and strength. Studio 120’s production crew was able to get clear shots of each fitness trainer’s fast pace movements and animated facial expressions with the use of high-tech camera equipment. Two camera units were used in the course of the shoot, camera Unit A which is a 3 broadcast camera that filmed simultaneously throughout the shoot and camera Unit B, an AF100 film styled camera that functions using prime lenses. The full length fitness video production date is yet to be determined, but for now that is a wrap! The ADS Group would like to give a special thanks to Studio 120 and U-Branded Productions on their positive efforts in the directing, filming, production, and editing of these trailers, in addition to the talented fitness...
