You Are Invited

Our Projects Win Awards, Our People Win Loyalty Studio 120 is an award-winning boutique multimedia production house providing content creation for corporate clients. We have been chosen again this year by Twin Cities Business Magazine for the production of the Hall of Fame honoree bio videos. Meet our producers and tour our facility while enjoying cocktails and appetizers! Date:Wednesday, July 30th                               Please R.S.V.P to: Time: 4:00p.m. to 7:30p.m.                                Katie Andrews Location: Studio 120                                         763.449.5595 2155 Niagara Lane North                                   Katie@theadsgroup.com Plymouth, MN 55447 [vimeo 100254560 w=500 h=281] Consider yourself invited… from Studio 120 on...
Vinyl Records vs. Compact Discs

Vinyl Records vs. Compact Discs

Which sounds better? According to Rolling Stone magazine, sales of vinyl albums continue to grow, setting a new record in 2010. There has been a lot of back and forth debate regarding the quality of sound of vinyl versus CD’s. Audiophiles may say that CDs depend on sampling an original analog signal being recorded, resulting in restrictions on frequency, as for vinyl records directly encode an even audio wave. This is true in regards to the data collection of CDs; CDs operate by collecting a bunch of samples from an audio wave source and stringing them together but with that said, vinyl pressing is not error free either. The analog groove on a vinyl record is never an exact duplication of the audio wave recorded in the master resulting in a change in the bass tone. So then what is it that makes people believe that the best kept audio is heard through a vinyl record? Maybe it is the notion that records give off more of a warm, authentic sound? Some people feel that there is something genuine about the sound enabling them to reflect on positive memories and experiences they had in the past. When it comes to CDs, the recording industry has a new standard for audio discs that significantly improve the quality of sound by heightening the accuracy of sampling rates. In addition the amount of content that can be held on a CD does not even compare to a Vinyl record. CDs can hold up to 74 minutes of music as for a 12 inch record can fit about 22 minutes of music per...

American Red Cross

The ADS Group and Studio 120 are proud supporters of Red Cross. This year Studio 120 was responsible for producing all of the videos for the elected Heroes Award winners. These Heroes were nominated for putting others’ lives before their own and attending to human suffering in the time of an emergency. The awards that were recognized Thursday, June 5th were for heroes in the Twin Cities for the following categories: COMMUNITY: Presented to an individual who displayed leadership and commitment to his or her community by making a positive and significant impact. GOOD SAMARITAN: Presented to an individual who displayed courage and compassion upon encountering an unusual, significant or unexpected incident. FIRST RESPONDER: Presented to an individual or group of the public service community (i.e. EMS, firefighter, or law enforcement) who went above and beyond the call of duty. GIVE LIFE: Presented to an individual whose commitment to blood and platelet donation played a significant role in ensuring the health of patients in our local communities and throughout the country.  MILITARY: Presented to an active, reserve or retired member of the Armed Forces or ROTC or civilian that has made a significant impact on the military community. YOUTH GOOD SAMARITAN (Under 21): Presented to an outstanding young person who displayed courage and compassion upon encountering an unusual, significant or unexpected incident.   Shane Lineham- First Responder Shane Lineham received the First Responder award for saving the life of 17 year old Dan Mannon. Dan had set out to enjoy a day at Afton Alps, to experience snowboarding for the first time, when a life changing incident occurred. After...

Reduce Stress with ADS

If you had an opportunity to take a shortcut in order to accomplish a tedious task at work, would you take it assuming it would deliver the same result? Well at The ADS Group we give you the break you need in order to get the job done in the most efficient and timely manner. As the 5th largest CD/DVD replication company in the US, we are capable of meeting clients’ needs all under one roof. No more jumping around and managing different vendors, The ADS Group is a one stop shop for video production, replication, packaging, fulfillment, and distribution. Please view short video of additional services offered. [youtube http://www.youtube.com/watch?v=UKdtp4xpAPk] For more information or to receive a quote, please contact: 763.449.5595...

Your day. Your city. Your future.

FILM the TWIN CITIES On April 26th, 2014 hundreds of filmmakers, non-profit organizations, and inspired citizens will document stories that most affect the future of the Twin Cities as part of a community-wide, participatory media-creation event.  The resulting media will be showcased in an interactive, geo-tagged archive and a TV series for public television on the future of the American city.  In addition, local media partners will exhibit the most powerful and inspiring videos created during the one-day filmmaking event. [vimeo 88192447 w=500 h=281] One Day in the Twin Cities from One Day on Earth on Vimeo. Ready, Action! Studio 120 is volunteering for the “One Day in the Twin Cities” event. Starting on a rooftop located in downtown Minneapolis, Studio 120 will capture the beautiful sunrise. Once the sun is high in the sky and the last cup of coffee is consumed, they will pack up and head out to an interview with the head of the light rail transit system to convey the importance of affordable transportation. Throughout the day, Studio 120 will also place emphasis on housing in the Twin Cities by collecting locals viewpoints on the cost of living in the metro area, and the pros and cons about living in Minneapolis. Studio 120 will finish the day with a look at the Twins Stadium while conversing with a few fans, get an inside look at the cities golf courses and last but not least, the local theatres. The equipment used throughout the shoot, will be an AF 100 HD camera and a couple of Go Pros....

Let your Vision be Heard

Professional voice artists are in high demand today because businesses are mindful of the significant roles they play in enhancing the image of a brand or company. Companies can utilize audio talent across the board anywhere from messages, and instructions, to marketing videos that require voiceovers.   Before hiring a company to take on the role of voicing your message, make sure you do your diligence on finding a studio that is fully equipped to meet your needs.   What to look for in an audio production company:   Studio Setting- Voice artist’s recordings should be done in a qualified studio setting housing high quality sound recording equipment. This is not a job for amateurs with a microphone; it involves cutting-edge technical skills in order to create a clear sound without any disrupting background noise. Knowledgeable Staff– Speak with the studio director to get a feel its credentials. A good audio production company should have the skillsets to work with you in order to ensure your messages are conveyed accurately. A professional audio production team will align your business needs up with the appropriate voice artist that will capture the mood and feel that you’re looking for in your script.  Professional Voice Talent- Make sure that the studio you are looking into hiring for your next project, houses talented voice artists. Voice talent can be considered a form of acting, and bad “acting” is bad for business. The talent should be able to articulate a pleasant and welcoming voice with impeccable grammar and immaculate enunciation in order to leave a lasting impression on the consumers mind. When shopping online for...