Don’t DIS my ABILITY

by | Apr 25, 2014 | ADS Contest, Charity, Film Makers, Identity Videos, Marketing, Promotional Videos, Studio 120, The ADS Group |

“If you have to judge people, judge them based on what they can do, not on what they cannot.  Judge them based on who they are, not who they aren’t.  Otherwise, you’re judging based on your own shortcomings.” — Anonymous     Studio 120 is currently working on a charitable marketing video to help raise awareness for the Ms. Wheelchair Minnesota Organization. People with disabilities represent approximately 20% of Minnesota’s population. As we age, that number will increase. People with disabilities are the strongest influencers in educating our community about what it is like to have a disability and the daily challenges an abled body person does not encounter or even think about. Ms. Wheelchair Minnesota is not a contest to select the most attractive individual. It is instead a competition based on advocacy, achievement, communication and presentation to select the most accomplished and articulate spokeswoman for persons with disabilities. Ms. Wheelchair Minnesota participants have a platform that they advocate for some of these platforms may consist of access to education and health care; employment opportunity; economic power; and political participation. Others simply want to inspire, motivate, and share their stories.   This non-profit organization originated in 2011, crowning Jenni Taylor as the first Ms. Wheelchair Minnesota. Jenni then went to nationals and was awarded Ms. Congeniality. She currently works on The Ms. Wheelchair Minnesota Board of Directors and next year will be the assistant coordinator of the event.   Studio 120 attended this year’s Ms. Wheelchair Minnesota pageant interviewing the participants and capturing the crowning of Kelsey Peterson the selected winner of Ms. Wheelchair Minnesota 2014. One message...

Your day. Your city. Your future.

by | Apr 21, 2014 | CD Duplication, CD/DVD Manufacturing, Charity, Closed Captioning, Cost of CD Duplication, Cost of DVD Duplication, DVDs, Film Makers, Identity Videos, Marketing, Promotional Videos, The ADS Group, Twin Cities Video Production |

FILM the TWIN CITIES On April 26th, 2014 hundreds of filmmakers, non-profit organizations, and inspired citizens will document stories that most affect the future of the Twin Cities as part of a community-wide, participatory media-creation event.  The resulting media will be showcased in an interactive, geo-tagged archive and a TV series for public television on the future of the American city.  In addition, local media partners will exhibit the most powerful and inspiring videos created during the one-day filmmaking event. [vimeo 88192447 w=500 h=281] One Day in the Twin Cities from One Day on Earth on Vimeo. Ready, Action! Studio 120 is volunteering for the “One Day in the Twin Cities” event. Starting on a rooftop located in downtown Minneapolis, Studio 120 will capture the beautiful sunrise. Once the sun is high in the sky and the last cup of coffee is consumed, they will pack up and head out to an interview with the head of the light rail transit system to convey the importance of affordable transportation. Throughout the day, Studio 120 will also place emphasis on housing in the Twin Cities by collecting locals viewpoints on the cost of living in the metro area, and the pros and cons about living in Minneapolis. Studio 120 will finish the day with a look at the Twins Stadium while conversing with a few fans, get an inside look at the cities golf courses and last but not least, the local theatres. The equipment used throughout the shoot, will be an AF 100 HD camera and a couple of Go Pros....

Let your Vision be Heard

by | Apr 21, 2014 | CD Duplication, CD/DVD Manufacturing, CDs, Closed Captioning, Cost of CD Duplication, Cost of DVD Duplication, DVDs, Film Makers, Identity Videos, Infomercials, Promotional Videos, Studio 120, The ADS Group, Twin Cities Video Production |

Professional voice artists are in high demand today because businesses are mindful of the significant roles they play in enhancing the image of a brand or company. Companies can utilize audio talent across the board anywhere from messages, and instructions, to marketing videos that require voiceovers.   Before hiring a company to take on the role of voicing your message, make sure you do your diligence on finding a studio that is fully equipped to meet your needs.   What to look for in an audio production company:   Studio Setting- Voice artist’s recordings should be done in a qualified studio setting housing high quality sound recording equipment. This is not a job for amateurs with a microphone; it involves cutting-edge technical skills in order to create a clear sound without any disrupting background noise. Knowledgeable Staff– Speak with the studio director to get a feel its credentials. A good audio production company should have the skillsets to work with you in order to ensure your messages are conveyed accurately. A professional audio production team will align your business needs up with the appropriate voice artist that will capture the mood and feel that you’re looking for in your script.  Professional Voice Talent- Make sure that the studio you are looking into hiring for your next project, houses talented voice artists. Voice talent can be considered a form of acting, and bad “acting” is bad for business. The talent should be able to articulate a pleasant and welcoming voice with impeccable grammar and immaculate enunciation in order to leave a lasting impression on the consumers mind. When shopping online for...

5 Steps in Creating a Successful Marketing Video

by | Apr 17, 2014 | Business to Business, CD Duplication, CD/DVD Manufacturing, CDs, Cost of CD Duplication, Cost of DVD Duplication, DVDs, Film Makers, Identity Videos, Infomercials, Marketing, Promotional Videos, Studio 120, The ADS Group, The ADS Group News, Twin Cities Video Production |

It has been said, that “a picture is worth a thousand words.” This might ring true in a lot of scenarios, but what if you want a picture worth a thousand and one words? Text would be an obvious choice, but as we evolve into the digital world we want to be able to convey our message at a faster pace, reaching a larger audience, while maintaining their attention.   How do you get these attention deficit adults to listen? The answer is simple, get with the times! Marketing videos are one of the most effective ways to create brand recognition, deliver your content, and increase your service or product’s conversion rates. Now here is the tricky part, what is the algorithm in creating an effective and affordable marketing video for your website and social media platforms? Follow the 5 simple steps below, and you will be well on your way. Know your audience Who is your audience? What demographic are you targeting? Do they have the money to spend on your products or services? Also think of it in terms of quality vs. quantity, you may create a marketing video that receives over a thousand views but are these viewers the right people that are going to bring in sales?   Build trust When marketing to potential clients, teach them about your business by telling a story about your company. How did your company originate? What new developments have you included in your product and services overtime? What makes your company standout from all the rest? Give your viewers a peek inside your business and let them in...