It's Your Time to Shine

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5 Steps in Creating a Fitness Video

[kaltura-widget uiconfid=”11958342″ entryid=”1_nepdniog” width=”400″ height=”333″ /] The holiday season is right around the corner followed by the New Year! The New Year demands for new resolutions. Most people realize that after the parade of holiday feasts, their pants fit a little more snug than what they remembered, which generally leads them to opt for the weight loss challenge. Fitness videos are a useful tool in shedding those extra pounds, and tend to be big sellers right after the holidays. If you are a fitness expert who would like to create a successful selling fitness video, follow these five simple steps: 1.  Understand your audience-Before you even begin to create your video, figure out who your audience is, and how you can help them achieve their goals. Are you targeting stay at home moms that don’t have time to go to the gym? Avid runners who want to develop new core strength methods to improve their running? Men who want to have toned and defined abs?  Once you have determined your target audience, you are ready for step 2. 2.  Stand out from the rest-There is competition in terms of fitness videos, but everyone has something unique to bring to the table. Discover what that is and use it as your platform. Maybe you developed an innovative, effective fitness routine that no one has heard of. Or you have a natural sense of humor that keeps your viewers laughing throughout your entire fitness routine. Find out what that is and use it to your advantage. 3.   Choose a venue that accents your routine-A lot of fitness video productions are shot...

It is Time to Party!

For the last 15 years The ADS Group has been a sponsor of the Cities 97 Sampler. On November 21st, Sampler 25 will go on sale at Target. If the sampler sells out, $1,240,000 will be distributed to Minnesota charities: 100% of the proceeds! Your contributions in purchasing this year’s Sampler will benefit local charities for the elderly, animals, and children in your community. Join in on the fun Wednesday, November 20th and attend the Cities 97 Sampler Volume 25 Release Party! Enjoy performances by Delta Rae, Matt Hires, The Wild Feathers, and The Unlikely Candidates. Doors open at 6:00pm at Myth For your chance to win tickets, visit http://www.cities97.com/pages/sampler25.html    ...