It has been said that a picture is worth 1000 words, but how many words is a video worth? A one minute video is capable of producing 1.8 million words. So now ask yourself, what could you say about your company in 1.8 million words?
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Video advertisements are essential in today’s market and have been proven to help companies’ increase in profitability more and more each year.
- In the United States today, 89 million people are going to watch 1.2 billion online videos. (ComScore)
- According to Invodo, approximately 52% of consumers that watch product videos say that they are more confident in their online purchasing decisions.
- Consumers who watched videos on Stacks and Stacks merchandise pages were found to be 144% more likely to add product to their cart than other shoppers.
- There was a 44% increase in online sales conversions on Shoeline.com by utilizing videos to showcase their products. . (Internet Retailer, January 2009)
If you are looking to increase your products online conversion rate, Studio 120 can help. We have created a wide array of product marketing videos that have shown instant return on investment.