Let your Vision be Heard

Professional voice artists are in high demand today because businesses are mindful of the significant roles they play in enhancing the image of a brand or company. Companies can utilize audio talent across the board anywhere from messages, and instructions, to marketing videos that require voiceovers.   Before hiring a company to take on the role of voicing your message, make sure you do your diligence on finding a studio that is fully equipped to meet your needs.   What to look for in an audio production company:   Studio Setting- Voice artist’s recordings should be done in a qualified studio setting housing high quality sound recording equipment. This is not a job for amateurs with a microphone; it involves cutting-edge technical skills in order to create a clear sound without any disrupting background noise. Knowledgeable Staff– Speak with the studio director to get a feel its credentials. A good audio production company should have the skillsets to work with you in order to ensure your messages are conveyed accurately. A professional audio production team will align your business needs up with the appropriate voice artist that will capture the mood and feel that you’re looking for in your script.  Professional Voice Talent- Make sure that the studio you are looking into hiring for your next project, houses talented voice artists. Voice talent can be considered a form of acting, and bad “acting” is bad for business. The talent should be able to articulate a pleasant and welcoming voice with impeccable grammar and immaculate enunciation in order to leave a lasting impression on the consumers mind. When shopping online for...

Closed Captioning for Internet Protocol-It’s the Law!

On January 12, 2012, the FCC put in affect new regulations for programs shown on television to include closed captioning and subtitling when re-shown on the internet. These rules also apply to video programming already existing on the internet. Update: The FCC has prolonged the closing date for filing comments and reply comments in this proceeding. Preliminary comments are now due Nov. 4, 2013 and reply comments are now due Dec. 4, 2013.  A new announcement was made July 2, 2013 regarding the FCC deferring its initial date for closed captioning on Internet Protocol (IP) to release an Order on Reconsideration and Further Notice of Proposed Rulemaking (FNPRM), in order to confirm, change, and reiterate specific elements of its rules. Regulation delays regarding Internet Protocol has taken place for the following reasons: Need to define if excerpts of full length programming should be included within the scope. Did not impose caption quality criteria. Need to determine acquiescence deadlines for media players i.e. Blu-ray and DVD players that do not render or move through captions, imminent purpose of issues raised in the FNPRM; Explained that the closed caption decoder requirements apply to equipment manufactured (vs. sold or imported) on or after Jan. 1, 2014. Closed captioning for internet protocol is mandatory and will take effect in the near future. If you are a distributer of online media and need closed captioning and subtitling, contact Studio 120 today! 763.449.5595 Katie@theadsgroup.com www.studio-120.com...