Vinyl Records vs. Compact Discs

Vinyl Records vs. Compact Discs

Which sounds better? According to Rolling Stone magazine, sales of vinyl albums continue to grow, setting a new record in 2010. There has been a lot of back and forth debate regarding the quality of sound of vinyl versus CD’s. Audiophiles may say that CDs depend on sampling an original analog signal being recorded, resulting in restrictions on frequency, as for vinyl records directly encode an even audio wave. This is true in regards to the data collection of CDs; CDs operate by collecting a bunch of samples from an audio wave source and stringing them together but with that said, vinyl pressing is not error free either. The analog groove on a vinyl record is never an exact duplication of the audio wave recorded in the master resulting in a change in the bass tone. So then what is it that makes people believe that the best kept audio is heard through a vinyl record? Maybe it is the notion that records give off more of a warm, authentic sound? Some people feel that there is something genuine about the sound enabling them to reflect on positive memories and experiences they had in the past. When it comes to CDs, the recording industry has a new standard for audio discs that significantly improve the quality of sound by heightening the accuracy of sampling rates. In addition the amount of content that can be held on a CD does not even compare to a Vinyl record. CDs can hold up to 74 minutes of music as for a 12 inch record can fit about 22 minutes of music per...

Reduce Stress with ADS

If you had an opportunity to take a shortcut in order to accomplish a tedious task at work, would you take it assuming it would deliver the same result? Well at The ADS Group we give you the break you need in order to get the job done in the most efficient and timely manner. As the 5th largest CD/DVD replication company in the US, we are capable of meeting clients’ needs all under one roof. No more jumping around and managing different vendors, The ADS Group is a one stop shop for video production, replication, packaging, fulfillment, and distribution. Please view short video of additional services offered. [youtube http://www.youtube.com/watch?v=UKdtp4xpAPk] For more information or to receive a quote, please contact: 763.449.5595...

Improve Your Conversion Rate Online With Video

It has been said that a picture is worth 1000 words, but how many words is a video worth? A one minute video is capable of producing 1.8 million words. So now ask yourself, what could you say about your company in 1.8 million words?  [vimeo 69130160 w=500 h=281] Video advertisements are essential in today’s market and have been proven to help companies’ increase in profitability more and more each year. In the United States today, 89 million people are going to watch 1.2 billion online videos. (ComScore) According to Invodo, approximately 52% of consumers that watch product videos say that they are more confident in their online purchasing decisions. Consumers who watched videos on Stacks and Stacks merchandise pages were found to be 144% more likely to add product to their cart than other shoppers. There was a 44% increase in online sales conversions on Shoeline.com by utilizing videos to showcase their products. . (Internet Retailer, January 2009) If you are looking to increase your products online conversion rate, Studio 120 can help. We have created a wide array of product marketing videos that have shown instant return on investment. Get Pricing: Video Production Pricing Katie Andrews 763.449.5595 Katie@theadsgroup.com www.studio-120.com                                              ...

Your day. Your city. Your future.

FILM the TWIN CITIES On April 26th, 2014 hundreds of filmmakers, non-profit organizations, and inspired citizens will document stories that most affect the future of the Twin Cities as part of a community-wide, participatory media-creation event.  The resulting media will be showcased in an interactive, geo-tagged archive and a TV series for public television on the future of the American city.  In addition, local media partners will exhibit the most powerful and inspiring videos created during the one-day filmmaking event. [vimeo 88192447 w=500 h=281] One Day in the Twin Cities from One Day on Earth on Vimeo. Ready, Action! Studio 120 is volunteering for the “One Day in the Twin Cities” event. Starting on a rooftop located in downtown Minneapolis, Studio 120 will capture the beautiful sunrise. Once the sun is high in the sky and the last cup of coffee is consumed, they will pack up and head out to an interview with the head of the light rail transit system to convey the importance of affordable transportation. Throughout the day, Studio 120 will also place emphasis on housing in the Twin Cities by collecting locals viewpoints on the cost of living in the metro area, and the pros and cons about living in Minneapolis. Studio 120 will finish the day with a look at the Twins Stadium while conversing with a few fans, get an inside look at the cities golf courses and last but not least, the local theatres. The equipment used throughout the shoot, will be an AF 100 HD camera and a couple of Go Pros....

Let your Vision be Heard

Professional voice artists are in high demand today because businesses are mindful of the significant roles they play in enhancing the image of a brand or company. Companies can utilize audio talent across the board anywhere from messages, and instructions, to marketing videos that require voiceovers.   Before hiring a company to take on the role of voicing your message, make sure you do your diligence on finding a studio that is fully equipped to meet your needs.   What to look for in an audio production company:   Studio Setting- Voice artist’s recordings should be done in a qualified studio setting housing high quality sound recording equipment. This is not a job for amateurs with a microphone; it involves cutting-edge technical skills in order to create a clear sound without any disrupting background noise. Knowledgeable Staff– Speak with the studio director to get a feel its credentials. A good audio production company should have the skillsets to work with you in order to ensure your messages are conveyed accurately. A professional audio production team will align your business needs up with the appropriate voice artist that will capture the mood and feel that you’re looking for in your script.  Professional Voice Talent- Make sure that the studio you are looking into hiring for your next project, houses talented voice artists. Voice talent can be considered a form of acting, and bad “acting” is bad for business. The talent should be able to articulate a pleasant and welcoming voice with impeccable grammar and immaculate enunciation in order to leave a lasting impression on the consumers mind. When shopping online for...

5 Steps in Creating a Successful Marketing Video

It has been said, that “a picture is worth a thousand words.” This might ring true in a lot of scenarios, but what if you want a picture worth a thousand and one words? Text would be an obvious choice, but as we evolve into the digital world we want to be able to convey our message at a faster pace, reaching a larger audience, while maintaining their attention.   How do you get these attention deficit adults to listen? The answer is simple, get with the times! Marketing videos are one of the most effective ways to create brand recognition, deliver your content, and increase your service or product’s conversion rates. Now here is the tricky part, what is the algorithm in creating an effective and affordable marketing video for your website and social media platforms? Follow the 5 simple steps below, and you will be well on your way. Know your audience Who is your audience? What demographic are you targeting? Do they have the money to spend on your products or services? Also think of it in terms of quality vs. quantity, you may create a marketing video that receives over a thousand views but are these viewers the right people that are going to bring in sales?   Build trust When marketing to potential clients, teach them about your business by telling a story about your company. How did your company originate? What new developments have you included in your product and services overtime? What makes your company standout from all the rest? Give your viewers a peek inside your business and let them in...